Identifying Success Factors for Rapid Growth in SME E-commerce

Identifying Success Factors for Rapid Growth in SME E-commerce With high unemployment rates and major companies downsizing, SME policy has started to move centre stage. The small business job-creation thesis can be traced to David Birch, who placed great emphasis on the job generation process of very rapidly growing businesses he termed Gazelles: "In fact most firms don't grow. Gazelles do. And that is only 3% of all small companies." This paper focuses on the baby gazelles of the Internet economy. It looks at critical success factors that fast growing E-commerce ventures need to take into account in the start-up phase. Based on the results of the EU project KITE, the article demonstrates links between critical success factors, and highlights the competitive advantage deriving from the application of a certain critical success factor. It will compare the critical success factors identified for high growth E-commerce ventures in the start-up phase in KITE with research into the success of high growth companies in general. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Small Business Economics Springer Journals

Identifying Success Factors for Rapid Growth in SME E-commerce

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Publisher
Kluwer Academic Publishers
Copyright
Copyright © 2002 by Kluwer Academic Publishers
Subject
Business and Management; Management; Microeconomics; Entrepreneurship; Industrial Organization
ISSN
0921-898X
eISSN
1573-0913
D.O.I.
10.1023/A:1016165825476
Publisher site
See Article on Publisher Site

Abstract

With high unemployment rates and major companies downsizing, SME policy has started to move centre stage. The small business job-creation thesis can be traced to David Birch, who placed great emphasis on the job generation process of very rapidly growing businesses he termed Gazelles: "In fact most firms don't grow. Gazelles do. And that is only 3% of all small companies." This paper focuses on the baby gazelles of the Internet economy. It looks at critical success factors that fast growing E-commerce ventures need to take into account in the start-up phase. Based on the results of the EU project KITE, the article demonstrates links between critical success factors, and highlights the competitive advantage deriving from the application of a certain critical success factor. It will compare the critical success factors identified for high growth E-commerce ventures in the start-up phase in KITE with research into the success of high growth companies in general.

Journal

Small Business EconomicsSpringer Journals

Published: Oct 13, 2004

References

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