Identifying some major determinants of entrepreneurial partnership, using a confounded factorial conjoint choice experiment

Identifying some major determinants of entrepreneurial partnership, using a confounded factorial... Many small businesses fail before their fifth anniversary, with proportionally more minority owned businesses failing than others. The bulk of these failing entities is often organized in the form of sole proprietorship, while sound business partnerships could potentially be conducive to better prospective entrepreneurships. The objective of this study was to evaluate the importance of prospective partners’ characteristics, on the willingness of business respondents to become business partners. In the process, we used a confounded factorial conjoint choice experimental design. We found “Values sharing”, “Term orientation”, and “Community membership” to be among the most influential factors for the determination of entrepreneurial partnership. The effect direction of “shared-attributes” suggested a central need for complementary diversity in the process of sound business partnership formation. Respondents were more likely to partner with technically skilled prospective partners, than with managerially skilled ones. White respondents displayed more of a preference for business partners who did not share their values, compared to their Black counterparts. The confounded factorial conjoint choice experiment approach used in this study proved to be a helpful tool for investigating factors that influence sound business partnership formation. Quality & Quantity Springer Journals

Identifying some major determinants of entrepreneurial partnership, using a confounded factorial conjoint choice experiment

Loading next page...
Springer Netherlands
Copyright © 2011 by Springer Science+Business Media B.V.
Social Sciences, general; Methodology of the Social Sciences; Social Sciences, general
Publisher site
See Article on Publisher Site


You’re reading a free preview. Subscribe to read the entire article.

DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 12 million articles from more than
10,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Unlimited reading

Read as many articles as you need. Full articles with original layout, charts and figures. Read online, from anywhere.

Stay up to date

Keep up with your field with Personalized Recommendations and Follow Journals to get automatic updates.

Organize your research

It’s easy to organize your research with our built-in tools.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

Monthly Plan

  • Read unlimited articles
  • Personalized recommendations
  • No expiration
  • Print 20 pages per month
  • 20% off on PDF purchases
  • Organize your research
  • Get updates on your journals and topic searches


Start Free Trial

14-day Free Trial

Best Deal — 39% off

Annual Plan

  • All the features of the Professional Plan, but for 39% off!
  • Billed annually
  • No expiration
  • For the normal price of 10 articles elsewhere, you get one full year of unlimited access to articles.



billed annually
Start Free Trial

14-day Free Trial