Philosophia (2018) 46:251–254 https://doi.org/10.1007/s11406-017-9929-6 How to Win an Argument: An Ancient Guide to the Art of Persuasion by Marcus Tullius Cicero, Selected. edited, and Translated by James M. May Princeton University Press, Princeton and Oxford, 2016, xxi + 263 Pages Yosef Z. Liebersohn Received: 2 November 2017 /Accepted: 2 November 2017 / Published online: 5 December 2017 Springer Science+Business Media B.V., part of Springer Nature 2017 This book - as its author describes it at the very beginning: Ba short anthology of passages from Cicero’s writings ... that capture the essence of this ancient rhetorical system of persuasion (ix) - answers, in my view, to a real desideratum. Rhetoric, and generally persuasion, had become in the last half century a very ‘hot’ issue, to say the least. The amount of published books and papers, internet sites etc. is uncountable, and any one who wants to ‘capture the essence of this ancient rhetorical system of persuasion’ simply gets lost. The uniqueness of this book lies, in my view, in the intermediate position which it holds. Between focusing on ‘high and dry’ rhetorical tactics and stratagems on the one hand, and delineating the history and development of rhetoric from its beginning
Philosophia – Springer Journals
Published: Dec 5, 2017
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