Click-and-mortar is a business model in which companies supplement their physical outlet with an online channel. Channel integration makes it possible for companies to access synergies that may be unavailable to companies that separate these channels into distinct entities. However, a review of previous studies provided no model addressing the underlying dynamics of click-and-mortar behavior. This study proposes a phenomenal model to evaluate the antecedents of customer behavioral processes in online and offline channels, by empirically extending the IS success model to incorporate a tri-component behavioral process as its theoretical foundation. This study draws a number of conclusions. First, information quality does not significantly affect online satisfaction when customers select mortar to click as their involving sequence. Second, environment quality does not affect offline satisfaction when customers choose click to mortar as their involving sequence. Finally, different channels have different advantages and weaknesses.
Quality & Quantity – Springer Journals
Published: Jan 13, 2012
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera