How live videos and stories in social media influence tourist opinions and behaviour

How live videos and stories in social media influence tourist opinions and behaviour Since the development of mobile technology, the growth of live videos has been a social and economic phenomenon in recent years (Hu et al., in Comput Hum Behav 75:594–606, 2017). Seeking to analyse their potential in the field of tourism, this paper aims firstly to find out the reactions of users towards different live videos, and secondly to find out how users’ live videos and stories influence their opinions and behaviours. The results show what kind of effects live videos and stories can have in communicating authenticity/proximity, to generate tourist experiences, to make a destination more attractive, and to create an enticing destination image. This has some implications for academics, because it is an advance in the knowledge on this type of videos, their characteristics and applications; and has also implications for tourism businesses and Destination Management Organizations, which must take into account this type of videos and stories in order to improve their attraction and image. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Information Technology & Tourism Springer Journals

How live videos and stories in social media influence tourist opinions and behaviour

Loading next page...
 
/lp/springer_journal/how-live-videos-and-stories-in-social-media-influence-tourist-opinions-48IaL6gkHN
Publisher
Springer Berlin Heidelberg
Copyright
Copyright © 2018 by Springer-Verlag GmbH Germany, part of Springer Nature
Subject
Business and Management; IT in Business
ISSN
1098-3058
eISSN
1943-4294
D.O.I.
10.1007/s40558-018-0112-0
Publisher site
See Article on Publisher Site

Abstract

Since the development of mobile technology, the growth of live videos has been a social and economic phenomenon in recent years (Hu et al., in Comput Hum Behav 75:594–606, 2017). Seeking to analyse their potential in the field of tourism, this paper aims firstly to find out the reactions of users towards different live videos, and secondly to find out how users’ live videos and stories influence their opinions and behaviours. The results show what kind of effects live videos and stories can have in communicating authenticity/proximity, to generate tourist experiences, to make a destination more attractive, and to create an enticing destination image. This has some implications for academics, because it is an advance in the knowledge on this type of videos, their characteristics and applications; and has also implications for tourism businesses and Destination Management Organizations, which must take into account this type of videos and stories in order to improve their attraction and image.

Journal

Information Technology & TourismSpringer Journals

Published: May 24, 2018

References

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create lists to
organize your research

Export lists, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off