How Healthy are Health Magazines? A Comparative Content Analysis of Cover Captions and Images of Women’s and Men’s Health Magazine

How Healthy are Health Magazines? A Comparative Content Analysis of Cover Captions and Images of... The current study investigated how “health” messages are marketed to men and women on the newsstand covers of two magazines published under the same brand name and by the same company in the United States (Rodale, Incorporated). Fifty-four covers of Men’s Health and Women’s Health magazine, published between 2006 and 2011, were content analyzed. All captions were coded for message theme, and prominent captions (the caption that covered the greatest amount of surface area on the page) were categorized for type of frame used. The number of objectifying phrases (phrases emphasizing the human body as an object for observation rather than a body with capabilities) used within prominent captions on covers was quantified. Cover portrait images were also assessed for whether models were partially or fully clothed. Findings demonstrated that Men’s and Women’s Health were equally likely to display objectifying statements on their covers, but Women’s Health covers promoted more feminine beauty/thin-ideal messages than Men’s Health covers; whereas Men’s Health covers promoted muscularity more than Women’s Health covers. None of the prominent captions were categorized as reflecting health-related frames for either magazine type. Overall, cover captions fit traditional gender-role stereotypes. Implications are discussed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Sex Roles Springer Journals

How Healthy are Health Magazines? A Comparative Content Analysis of Cover Captions and Images of Women’s and Men’s Health Magazine

Loading next page...
 
/lp/springer_journal/how-healthy-are-health-magazines-a-comparative-content-analysis-of-VclRuMWybL
Publisher
Springer Journals
Copyright
Copyright © 2015 by Springer Science+Business Media New York
Subject
Psychology; Gender Studies; Sociology, general; Medicine/Public Health, general
ISSN
0360-0025
eISSN
1573-2762
D.O.I.
10.1007/s11199-015-0456-2
Publisher site
See Article on Publisher Site

Abstract

The current study investigated how “health” messages are marketed to men and women on the newsstand covers of two magazines published under the same brand name and by the same company in the United States (Rodale, Incorporated). Fifty-four covers of Men’s Health and Women’s Health magazine, published between 2006 and 2011, were content analyzed. All captions were coded for message theme, and prominent captions (the caption that covered the greatest amount of surface area on the page) were categorized for type of frame used. The number of objectifying phrases (phrases emphasizing the human body as an object for observation rather than a body with capabilities) used within prominent captions on covers was quantified. Cover portrait images were also assessed for whether models were partially or fully clothed. Findings demonstrated that Men’s and Women’s Health were equally likely to display objectifying statements on their covers, but Women’s Health covers promoted more feminine beauty/thin-ideal messages than Men’s Health covers; whereas Men’s Health covers promoted muscularity more than Women’s Health covers. None of the prominent captions were categorized as reflecting health-related frames for either magazine type. Overall, cover captions fit traditional gender-role stereotypes. Implications are discussed.

Journal

Sex RolesSpringer Journals

Published: Mar 12, 2015

References

  • Diet vs. shape content of popular male and female magazines: A dose–response relationship to the incidence of eating disorders?
    Andersen, AE; DiDomenico, L
  • The drive for muscularity in men: Media influences and objectification theory
    Daniel, S; Bridges, SK
  • Body image concerns in young girls: The role of peers and media prior to adolescence
    Dohnt, HK; Tiggemann, M
  • Social distance and the formerly obese: Does the stigma of obesity linger?
    Fee, HR; Nusbaumer, MR
  • My eyes are up here: The nature of the objectifying gaze toward women
    Gervais, SJ; Holland, AM; Dodd, MD

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create lists to
organize your research

Export lists, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off