Qual Quant (2013) 47:2517–2528
High shopping mall patronage: is there a dark side?
E. Eser Telci
Published online: 15 January 2012
© Springer Science+Business Media B.V. 2012
Abstract Shopping malls that provide consumers climatic comfort and freedom from
noise and trafﬁc are centers for social and recreational activities as well as shopping. As they
grow in number and differ from each other in terms of size and variety, consumer patronage
regarding these enclosed retail environments become subject of greater scholarly inquiry.
While there are voluminous studies that try to ﬁgure out the determinants of mall patronage,
there is a lack of interest on its consequences. This study attempts to extend the literature
by drawing attention to the dark side of increased mall patronage behavior. High shopping
mall patronage level is predicted to be an important stimulator of consumers’ materialism
and compulsive consumption orientations. Besides, these effects are expected to be stronger
for individuals with hedonic mall shopping motivations than for those with utilitarian mall
shopping motivations. Results show that increased mall patronage stimulates materialistic
values and compulsive buying tendencies; but these relationships do not show any significant
differences among hedonic or utilitarian shopping motivations.
Keywords Mall shopping patronage · Consumer materialism · Compulsive buying ·
Structural equation modeling
“Shopping centers” originated in North America at the early years of the twentieth century as
enlarged supermarkets that draw together a small number of stores. While the ﬁrst enclosed
“shopping mall” opened in 1956 in the same region, they have spread over other major
markets during 1970s (Feinberg and Meoli 1991).
At the beginning of their life cycle, malls were primarily economic entities that provide
consumers a wide array of stores and merchandise at a single location (Bloch et al. 1994).
E. E. Telci (
Department of International Trade, Istanbul Kemerburgaz University,
Mahmutbey Dilmenler Cad. No: 26, Bagcilar, 34217, Istanbul, Turkey