Although an extensive qualitative literature shows that coverage of women's sport often focuses on female athletes' attractiveness (to the exclusion of their athleticism), there is a dearth of quantitative research examining exactly what effect this coverage has on people's perceptions of athletes. As part of a 2 (Gender of the Athlete: Female or Male) × 2 (Gender of the Participant: Female or Male) × 2 (Focus of the Article: Physical Attractiveness or Athleticism) between-subjects design, 92 predominantly White undergraduates (40 men, 52 women) read a fictitious newspaper profile about an Olympic athlete in which the article focused on the athlete's attractiveness (as coverage of female athletes often does) or on the athlete's athleticism (as coverage of male athletes often does). Interestingly, participants neither had favorable impressions of nor liked articles about female and male athletes when attractiveness was the main focus of an article. These findings suggest that the media should be cognizant of the harmful and erroneous impressions that can result from portraying athletes in terms of their personal attributes rather than their athletic accomplishments.
Sex Roles – Springer Journals
Published: Oct 3, 2004
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera