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Because no previous literature discusses the determinants of green creativity, this study develops an original framework to fill the research gap. This study explores the influence of green shared vision on green creativity and investigates the mediation roles of green mindfulness and green self-efficacy. We apply structural equation modeling to test the hypotheses. The results demonstrate that green shared vision positively influences green mindfulness, green self-efficacy, and green creativity. Besides, this study indicates that the positive relationship between green shared vision and green creativity is partially mediated by the two mediators: green mindfulness and green self-efficacy. It means that green shared vision can not only directly affect green creativity positively, but also indirectly affect it positively via green mindfulness and green self-efficacy. Thus, companies have to increase their green shared vision, green mindfulness, and green self-efficacy to enhance their green creativity.
Quality & Quantity – Springer Journals
Published: Jun 12, 2014
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