Gender Stereotypes of Leaders: An Analysis of the Contents of Obituaries from 1974 to 1998

Gender Stereotypes of Leaders: An Analysis of the Contents of Obituaries from 1974 to 1998 The present study investigates changes in gender stereotypes by an unobtrusive method. Obituaries of deceased women and men in leading positions as published in four German language newspapers between 1974 and 1998 were analyzed. Following a previous study (E. Kirchler, 1992), terms used in the obituaries to describe former leaders were classified into 58 categories. Frequencies of descriptions were analyzed with regard to leadership success, stability of attributes, and person-orientation versus task-orientation. Results show that gender images were dissimilar in content each of the years. In 1992 and 1998, however, female and male stereotypes became more similar. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Sex Roles Springer Journals

Gender Stereotypes of Leaders: An Analysis of the Contents of Obituaries from 1974 to 1998

Loading next page...
 
/lp/springer_journal/gender-stereotypes-of-leaders-an-analysis-of-the-contents-of-Fi6b0BMmMD
Publisher
Kluwer Academic Publishers-Plenum Publishers
Copyright
Copyright © 2001 by Plenum Publishing Corporation
Subject
Psychology; Gender Studies; Sociology, general; Medicine/Public Health, general
ISSN
0360-0025
eISSN
1573-2762
D.O.I.
10.1023/A:1015644520770
Publisher site
See Article on Publisher Site

Abstract

The present study investigates changes in gender stereotypes by an unobtrusive method. Obituaries of deceased women and men in leading positions as published in four German language newspapers between 1974 and 1998 were analyzed. Following a previous study (E. Kirchler, 1992), terms used in the obituaries to describe former leaders were classified into 58 categories. Frequencies of descriptions were analyzed with regard to leadership success, stability of attributes, and person-orientation versus task-orientation. Results show that gender images were dissimilar in content each of the years. In 1992 and 1998, however, female and male stereotypes became more similar.

Journal

Sex RolesSpringer Journals

Published: Oct 3, 2004

References

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 12 million articles from more than
10,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Unlimited reading

Read as many articles as you need. Full articles with original layout, charts and figures. Read online, from anywhere.

Stay up to date

Keep up with your field with Personalized Recommendations and Follow Journals to get automatic updates.

Organize your research

It’s easy to organize your research with our built-in tools.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve Freelancer

DeepDyve Pro

Price
FREE
$49/month

$360/year
Save searches from
Google Scholar,
PubMed
Create lists to
organize your research
Export lists, citations
Read DeepDyve articles
Abstract access only
Unlimited access to over
18 million full-text articles
Print
20 pages/month
PDF Discount
20% off