Further explanations for context effects: a perspective of ideal and reference points

Further explanations for context effects: a perspective of ideal and reference points Context effects have recently become the one of the main areas of study for understanding consumer choice behavior because they violate two well-known principals: independence from irrelevant alternatives (IIA) and regularity. Four context effects, namely, the attraction, compromise, attribute-balance, and phantom effects are highlighted and (re)explained in this paper. Although several studies have developed choice models that account for a specific context effects, little attention has been given to a general framework to explain context effects within an integrated concept. In this study, the concept of ideal and reference points is proposed to achieve that purpose. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Quality & Quantity Springer Journals

Further explanations for context effects: a perspective of ideal and reference points

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Publisher
Springer Journals
Copyright
Copyright © 2010 by Springer Science+Business Media B.V.
Subject
Social Sciences; Methodology of the Social Sciences; Social Sciences, general
ISSN
0033-5177
eISSN
1573-7845
D.O.I.
10.1007/s11135-010-9349-1
Publisher site
See Article on Publisher Site

Abstract

Context effects have recently become the one of the main areas of study for understanding consumer choice behavior because they violate two well-known principals: independence from irrelevant alternatives (IIA) and regularity. Four context effects, namely, the attraction, compromise, attribute-balance, and phantom effects are highlighted and (re)explained in this paper. Although several studies have developed choice models that account for a specific context effects, little attention has been given to a general framework to explain context effects within an integrated concept. In this study, the concept of ideal and reference points is proposed to achieve that purpose.

Journal

Quality & QuantitySpringer Journals

Published: Jul 3, 2010

References

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