Flirtatious Communication: An Experimental Examination of Perceptions of Social-Sexual Communication Motivated by Evolutionary Forces

Flirtatious Communication: An Experimental Examination of Perceptions of Social-Sexual... Guided by Relational Framing and Parental Investment Theories, this investigation examined experimentally induced flirtatious interactions. United States undergraduates (N = 252) from the Mid-Atlantic region viewed a flirtatious interaction and rated a confederate on physical and social attraction, affiliation, dominance, and conversational effectiveness. Generally, it was hypothesized that different flirting motivations would lead to different evaluations of the flirters, and perceptions of flirters would vary based on gender. Results revealed that men were evaluated as more dominant and affiliative than women when flirting, but dominance in men was not perceived as attractive or conversationally effective. In addition, men’s attraction to women increased significantly when women flirted for sexual motives, and women’s attraction to men decreased significantly when men flirted for fun. Overall, the results provide mixed support for both theories. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Sex Roles Springer Journals

Flirtatious Communication: An Experimental Examination of Perceptions of Social-Sexual Communication Motivated by Evolutionary Forces

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Publisher
Springer US
Copyright
Copyright © 2010 by Springer Science+Business Media, LLC
Subject
Psychology; Gender Studies; Sociology, general; Medicine/Public Health, general
ISSN
0360-0025
eISSN
1573-2762
D.O.I.
10.1007/s11199-010-9864-5
Publisher site
See Article on Publisher Site

Abstract

Guided by Relational Framing and Parental Investment Theories, this investigation examined experimentally induced flirtatious interactions. United States undergraduates (N = 252) from the Mid-Atlantic region viewed a flirtatious interaction and rated a confederate on physical and social attraction, affiliation, dominance, and conversational effectiveness. Generally, it was hypothesized that different flirting motivations would lead to different evaluations of the flirters, and perceptions of flirters would vary based on gender. Results revealed that men were evaluated as more dominant and affiliative than women when flirting, but dominance in men was not perceived as attractive or conversationally effective. In addition, men’s attraction to women increased significantly when women flirted for sexual motives, and women’s attraction to men decreased significantly when men flirted for fun. Overall, the results provide mixed support for both theories.

Journal

Sex RolesSpringer Journals

Published: Aug 19, 2010

References

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