Firms’ Information Acquisition with Heterogeneous Consumers and Trend

Firms’ Information Acquisition with Heterogeneous Consumers and Trend This paper analyzes firms’ location choices and information acquisition in a model of product differentiation with trend. The presence of an uncertain trend spot induces the firms not to follow the principle of maximal differentiation, unless the trend spot is expected to be near the ends of the city. Second, each firm has an incentive to acquire information about the exact trend spot. Consumer surplus is also higher when both firms are informed. Third, firms’ choice of product differentiation is excessive relative to the social optimum. Furthermore, in the social optimum, welfare is also higher when the planner is informed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Review of Industrial Organization Springer Journals

Firms’ Information Acquisition with Heterogeneous Consumers and Trend

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Publisher
Springer US
Copyright
Copyright © 2016 by Springer Science+Business Media New York
Subject
Economics; Industrial Organization; Microeconomics
ISSN
0889-938X
eISSN
1573-7160
D.O.I.
10.1007/s11151-016-9534-z
Publisher site
See Article on Publisher Site

Abstract

This paper analyzes firms’ location choices and information acquisition in a model of product differentiation with trend. The presence of an uncertain trend spot induces the firms not to follow the principle of maximal differentiation, unless the trend spot is expected to be near the ends of the city. Second, each firm has an incentive to acquire information about the exact trend spot. Consumer surplus is also higher when both firms are informed. Third, firms’ choice of product differentiation is excessive relative to the social optimum. Furthermore, in the social optimum, welfare is also higher when the planner is informed.

Journal

Review of Industrial OrganizationSpringer Journals

Published: Jul 25, 2016

References

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