Female (N = 51) and male (N = 53) marketing managers, which included 10 African-Americans, 15 Hispanics, and 79 Caucasians, with salaries ranging from $25,000 to $350,000, were assessed for fear of success (FOS), fear of failure (FOF), and the imposter phenomenon (IP). Based on Homer’s (1968) theory that FOS is related to gender roles socialization, it was hypothesized that FOS would be greater among female managers than among male managers. However, based on the conceptualization of FOF presented by Birney, Burdick, and Teevan (1969) and the description of the IP offered by Glance and Imes (1978), no significant differences were expected on these dimensions. This study seeks to clarify the relationships between gender, in relation to FOS, FOF, and the IP, among marketing managers. FOS was measured by the Fear of Success Scale (Zuckerman and Allison, 1976), FOF was measured by the application of the Hostile Press Scoring system applied to stories written by responding managers in response to verbal leads (HP System; Birney et al, 1969), and the IP measured by Harvey’s (1982) IP Scale. Results were as expected. Female managers were significantly higher than males on FOS, but there were no significant gender differences on FOF or the IP. Among both female and male managers, significant positive correlations were observed between FOF and the IP. FOS was not related significantly to either the FOF or the IP. Results were interpreted as indicating differences between culturally based and intra psychic fear of succeeding.
Sex Roles – Springer Journals
Published: Aug 2, 2008
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera