Face-to-face versus telephone surveys on political attitudes: a comparative analysis

Face-to-face versus telephone surveys on political attitudes: a comparative analysis Several researchers declared that the telephone survey reaches more accurate voting tendencies than the face-to-face surveys. Telephone survey shows numerous advantages compared to a face-to-face one but, however, the telephone survey also has some inconveniences. Among these it is important to highlight the scant quality of the sampling frame; absence of a telephone in some homes and the wide expansion of the mobile phone; low response rate of certain collectives and the overrepresentation of others. There are also some new barrierswhich make access more difficult (e.g. the automatic answering phone) and the saturation of the telephone medium because of the large amount of publicity activities which generate a large number of “unsuccessful” calls and interruptedinterviews. The objective of this paper is evaluating the adaptation of the telephone surveys in the electoral forecasts; in an attempt to see if it shows substantial improvements when they are compared to face-to-face interviews. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Quality & Quantity Springer Journals

Face-to-face versus telephone surveys on political attitudes: a comparative analysis

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Publisher
Springer Netherlands
Copyright
Copyright © 2010 by Springer Science+Business Media B.V.
Subject
Social Sciences; Methodology of the Social Sciences; Social Sciences, general
ISSN
0033-5177
eISSN
1573-7845
D.O.I.
10.1007/s11135-010-9373-1
Publisher site
See Article on Publisher Site

Abstract

Several researchers declared that the telephone survey reaches more accurate voting tendencies than the face-to-face surveys. Telephone survey shows numerous advantages compared to a face-to-face one but, however, the telephone survey also has some inconveniences. Among these it is important to highlight the scant quality of the sampling frame; absence of a telephone in some homes and the wide expansion of the mobile phone; low response rate of certain collectives and the overrepresentation of others. There are also some new barrierswhich make access more difficult (e.g. the automatic answering phone) and the saturation of the telephone medium because of the large amount of publicity activities which generate a large number of “unsuccessful” calls and interruptedinterviews. The objective of this paper is evaluating the adaptation of the telephone surveys in the electoral forecasts; in an attempt to see if it shows substantial improvements when they are compared to face-to-face interviews.

Journal

Quality & QuantitySpringer Journals

Published: Oct 18, 2010

References

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