Face to face and telephone surveys in terms of sampling representativeness: a multidimensional analysis

Face to face and telephone surveys in terms of sampling representativeness: a multidimensional... This paper analyzes sample structure in a survey-based research project using both face-to-face and telephone survey techniques, at a time when the telephone survey has completely ousted the face-to-face survey; particularly in electoral studies. Multiple Correspondence Analysis is applied to the data from a political poll conducted prior to regional elections held in Spain’s Autonomous Community of Galicia in which half of the questionnaires were administered by telephone and the other half via face-to-face interview. Unlike other studies—that use a partial approach based on bivariate analysis—this one examines all the sociodemographic variables simultaneously. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Quality & Quantity Springer Journals

Face to face and telephone surveys in terms of sampling representativeness: a multidimensional analysis

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Publisher
Springer Journals
Copyright
Copyright © 2010 by Springer Science+Business Media B.V.
Subject
Social Sciences; Methodology of the Social Sciences; Social Sciences, general
ISSN
0033-5177
eISSN
1573-7845
D.O.I.
10.1007/s11135-010-9353-5
Publisher site
See Article on Publisher Site

Abstract

This paper analyzes sample structure in a survey-based research project using both face-to-face and telephone survey techniques, at a time when the telephone survey has completely ousted the face-to-face survey; particularly in electoral studies. Multiple Correspondence Analysis is applied to the data from a political poll conducted prior to regional elections held in Spain’s Autonomous Community of Galicia in which half of the questionnaires were administered by telephone and the other half via face-to-face interview. Unlike other studies—that use a partial approach based on bivariate analysis—this one examines all the sociodemographic variables simultaneously.

Journal

Quality & QuantitySpringer Journals

Published: Jun 18, 2010

References

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