Face-ism as a Determinant of Interpersonal Perceptions: The Influence of Context on Facial Prominence Effects

Face-ism as a Determinant of Interpersonal Perceptions: The Influence of Context on Facial... The influence of facial prominence on traitratings made about videotaped men and women described aspursuing either stereotypically masculine or femininecareers was examined. Most participants (N = 168) were White women. Facial prominence failed toinfluence perceptions when gender or occupationstereotypes were strong. However, when those stereotypeswere weaker, facial prominence effects emerged such that individuals were rated as possessing moreof the trait when shown with high facial prominence. Forexample, men were rated higher on evaluative traits whenshown with high, as opposed to low, facial prominence. The results suggest that facialprominence differences observed in the media mayreinforce stereotypes. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Sex Roles Springer Journals

Face-ism as a Determinant of Interpersonal Perceptions: The Influence of Context on Facial Prominence Effects

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Publisher
Kluwer Academic Publishers-Plenum Publishers
Copyright
Copyright © 1999 by Plenum Publishing Corporation
Subject
Psychology; Gender Studies; Sociology, general; Medicine/Public Health, general
ISSN
0360-0025
eISSN
1573-2762
D.O.I.
10.1023/A:1018806329197
Publisher site
See Article on Publisher Site

Abstract

The influence of facial prominence on traitratings made about videotaped men and women described aspursuing either stereotypically masculine or femininecareers was examined. Most participants (N = 168) were White women. Facial prominence failed toinfluence perceptions when gender or occupationstereotypes were strong. However, when those stereotypeswere weaker, facial prominence effects emerged such that individuals were rated as possessing moreof the trait when shown with high facial prominence. Forexample, men were rated higher on evaluative traits whenshown with high, as opposed to low, facial prominence. The results suggest that facialprominence differences observed in the media mayreinforce stereotypes.

Journal

Sex RolesSpringer Journals

Published: Sep 30, 2004

References

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