Sex Roles (2013) 68:273–274 DOI 10.1007/s11199-012-0210-y MEDIA REVIEW Pink Ribbons, Inc. Written and directed by Léa Pool, National Film Board of Canada, 2011, 98 min Leonore Tiefer Published online: 19 September 2012 Springer Science+Business Media, LLC 2012 Readers of Sex Roles will doubtless have heard of the Susan Sociologist Samantha King (2008) provided a wonderful G. Komen Breast Cancer Foundation (http://ww5.komen. examination of how breast cancer advocacy (and cause org/), now renamed Susan G Komen For the Cure, the marketing) got transformed from feminist grassroots- largest breast cancer awareness fundraising organization in driven activism to corporate-sponsored marketing in a book the world and one of the most successful charities in any based on her dissertation. Her slim book packs a wallop of domain. It is largely U. S.-based, but has a substantial global information and outrage, and it eventually came to the reach, begun in 2007 (http://ww5.komen.org/aboutus/ attention of documentarians. globalinitiatives.html). Many may even have participated Now we have the film, Pink Ribbons, Inc, to bring the facts in the runs, walks, and endless stream of consumer fundraisers and perspectives of King’s book to the screen. It features (“Buy your Kentucky Fried Chicken in a Pink Ribbon buck- lengthy
Sex Roles – Springer Journals
Published: Sep 19, 2012
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