The use of mobile applications (apps) has been growing in the world of technology, a phenomenon related to the increasing number of smartphone users. Even though the mobile apps market is huge, few studies have been made on what makes individuals continue to use a mobile app or stop using it. This study aims to uncover the factors that underlie the continuance intention to use mobile apps, addressing two theoretical models: Expectation confirmation model (ECM) and the extended unified theory of acceptance and use of technology (UTAUT2). A total of 304 questionnaires were collected by survey to test the theoretical framework proposal, using structural equation modelling (SEM). Our findings indicate that the most important drivers of continuance intention of mobile apps are satisfaction, habit, performance expectancy, and effort expectancy. . . . Keywords Mobile applications (apps) Continuance usage Expectation confirmation model (ECM) Extended unified theory of acceptance and use of technology (UTAUT2) 1 Introduction posted 150% year-over-year growth, whereas the value for Bmes- saging and social apps^ (i.e., social apps) was up to 203%, the In recent years the increasing number of smartphone subscribers most dramatic growth in apps in 2013 (Hsiao et al. 2016). has driven the usage
Information Systems Frontiers – Springer Journals
Published: May 31, 2018
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