Exploring the effects of reward and competition intensity on participation in crowdsourcing contests

Exploring the effects of reward and competition intensity on participation in crowdsourcing contests With the growth of web 2.0 technology, crowdsourcing contests now offer task-seekers an opportunity to access expertise and resources at a lower cost. Many studies have investigated the effects of influencing factors on solvers’ participation behaviors. However, there has been scant research on the effect of competition intensity and on the relationships between competition and reward. We collect data from the Taskcn website in China to build a two-equation model based on expectation-value theory to explore the effects of task reward and competition intensity on solvers’ registration and submission behaviors. The research results verify that task reward is positively associated with the number of registrations and submissions, and competition intensity is negatively associated with solvers’ submissions. In addition, the empirical results show that competition intensity moderates the relationship between task reward and submissions. These findings provide valuable contributions to the literature on crowdsourcing contests. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Electronic Markets Springer Journals

Exploring the effects of reward and competition intensity on participation in crowdsourcing contests

Loading next page...
 
/lp/springer_journal/exploring-the-effects-of-reward-and-competition-intensity-on-ctbVTXQLnN
Publisher
Springer Berlin Heidelberg
Copyright
Copyright © 2017 by Institute of Applied Informatics at University of Leipzig
Subject
Business and Management; IT in Business; e-Commerce/e-business
ISSN
1019-6781
eISSN
1422-8890
D.O.I.
10.1007/s12525-017-0252-7
Publisher site
See Article on Publisher Site

References

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 12 million articles from more than
10,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Unlimited reading

Read as many articles as you need. Full articles with original layout, charts and figures. Read online, from anywhere.

Stay up to date

Keep up with your field with Personalized Recommendations and Follow Journals to get automatic updates.

Organize your research

It’s easy to organize your research with our built-in tools.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

Monthly Plan

  • Read unlimited articles
  • Personalized recommendations
  • No expiration
  • Print 20 pages per month
  • 20% off on PDF purchases
  • Organize your research
  • Get updates on your journals and topic searches

$49/month

Start Free Trial

14-day Free Trial

Best Deal — 39% off

Annual Plan

  • All the features of the Professional Plan, but for 39% off!
  • Billed annually
  • No expiration
  • For the normal price of 10 articles elsewhere, you get one full year of unlimited access to articles.

$588

$360/year

billed annually
Start Free Trial

14-day Free Trial