Evaluating the criteria of social media network users

Evaluating the criteria of social media network users This study aims to apply analytic hierarchy process method by surveying social media network (SMN) users to identify the importance of four major criteria and 16 sub-criteria. This research interviews SMN users who have experienced in using Facebook, Twitter and Pinterest. The result shows that social-integration plays an important role for Facebook users, whereas self-integration plays critical role for Twitter and Pinterest users. By identifying the most essential criteria, self-integration is the most essential criterion whereas social-interaction is the least important criterion identified for SMN users. The results can be reapplied for future update SMN sites for evaluation to deliver a new market analysis and to gain competitive advantages. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Quality & Quantity Springer Journals

Evaluating the criteria of social media network users

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Publisher
Springer Netherlands
Copyright
Copyright © 2014 by Springer Science+Business Media Dordrecht
Subject
Social Sciences, general; Methodology of the Social Sciences; Social Sciences, general
ISSN
0033-5177
eISSN
1573-7845
D.O.I.
10.1007/s11135-014-0055-2
Publisher site
See Article on Publisher Site

Abstract

This study aims to apply analytic hierarchy process method by surveying social media network (SMN) users to identify the importance of four major criteria and 16 sub-criteria. This research interviews SMN users who have experienced in using Facebook, Twitter and Pinterest. The result shows that social-integration plays an important role for Facebook users, whereas self-integration plays critical role for Twitter and Pinterest users. By identifying the most essential criteria, self-integration is the most essential criterion whereas social-interaction is the least important criterion identified for SMN users. The results can be reapplied for future update SMN sites for evaluation to deliver a new market analysis and to gain competitive advantages.

Journal

Quality & QuantitySpringer Journals

Published: Jul 15, 2014

References

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