Estimating the demand and willingness-to-pay for cotton yield monitors

Estimating the demand and willingness-to-pay for cotton yield monitors Survey data from cotton farmers in six southeastern states of the USA were used to estimate the demand and willingness-to-pay (WTP) for either retrofitting yield monitors onto cotton pickers or to purchase a yield monitor as an option with a new cotton picker. ‘Don’t know’ responses were either omitted, combined with ‘no’ responses or included as a separate category for comparing WTP and estimates of the price elasticity of demand. Our results suggest that treating the ‘don’t know’ response as a separate category provides WTP estimates that are more consistent with expectations than the other approaches. The estimated price elasticities and demand curves indicate that previous users of precision technology are more responsive to changes in price of cotton yield monitors and would be more likely to adopt them when the price decreases. These demand and WTP estimates provide important information that can be used by those who sell cotton yield monitors, as well as policy-makers who may wish to subsidize this technology. Referendum contingent valuation was useful for evaluating the demand for any new technology. Precision Agriculture Springer Journals

Estimating the demand and willingness-to-pay for cotton yield monitors

Loading next page...
Springer US
Copyright © 2009 by Springer Science+Business Media, LLC
Life Sciences; Agriculture; Soil Science & Conservation; Remote Sensing/Photogrammetry; Statistics for Engineering, Physics, Computer Science, Chemistry and Earth Sciences; Atmospheric Sciences
Publisher site
See Article on Publisher Site


  • Alternative non-market value-elicitation methods: Are the underlying preferences the same?
    Cameron, TA; Poe, GL; Ethier, RG; Schultze, WD
  • Using contingent valuation to value a noxious weed control program: The effects of including an unsure response category
    Champ, PA; Alberini, A; Correas, I

You’re reading a free preview. Subscribe to read the entire article.

DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 12 million articles from more than
10,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Unlimited reading

Read as many articles as you need. Full articles with original layout, charts and figures. Read online, from anywhere.

Stay up to date

Keep up with your field with Personalized Recommendations and Follow Journals to get automatic updates.

Organize your research

It’s easy to organize your research with our built-in tools.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

Monthly Plan

  • Read unlimited articles
  • Personalized recommendations
  • No expiration
  • Print 20 pages per month
  • 20% off on PDF purchases
  • Organize your research
  • Get updates on your journals and topic searches


Start Free Trial

14-day Free Trial

Best Deal — 39% off

Annual Plan

  • All the features of the Professional Plan, but for 39% off!
  • Billed annually
  • No expiration
  • For the normal price of 10 articles elsewhere, you get one full year of unlimited access to articles.



billed annually
Start Free Trial

14-day Free Trial