Access the full text.
Sign up today, get DeepDyve free for 14 days.
K. Eisenhardt, Mark Zbaracki (1992)
Strategic decision makingJournal of Management
A. Tversky, D. Kahneman (1978)
Uncertainty in Economics
T. Quince, H. Whittaker (2003)
Entrepreneurial Orientation and Entrepreneurs' Intentions and Objectives
P. Gardenfors, N. Sahlin (1988)
Decision, Probability, and Utility
F. Knight (2009)
The economic nature of the firm: From Risk, Uncertainty, and Profit
S. Chen, W. T. Moore (1985)
The Expected Net Present Value Rule under Informative and Noninformative Prior DistributionsAdvances in Financial Planning and Forecasting, 1
Kelly Shaver, L. Scott (1992)
Person, Process, Choice: The Psychology of New Venture CreationEntrepreneurship Theory and Practice, 16
B. Bass, R. Bass (1990)
Handbook of Leadership
Alex Stewart (1992)
A Prospectus on the Anthropology of EntrepreneurshipEntrepreneurship Theory and Practice, 16
P. Gärdenfors, N. Sahlin (1988)
Unreliable probabilities, risk taking and decision making
K. M. Eisenhardt, M. J. Zbaracki (1992)
Strategic Decision MakingStrategic Management Journal, 13
J. Schumpeter, Ursula Backhaus (2017)
The Theory of Economic Development
R. Brockhaus (1980)
Risk Taking Propensity of EntrepreneursAcademy of Management Journal, 23
D. Mitton (1989)
The Compleat EntrepreneurEntrepreneurship Theory and Practice, 13
M. E. Porter (1980)
Competitive Strategy
Carlanne Giese, R. Stogdill (1974)
Handbook of Leadership; a Survey of Theory and ResearchNaval War College Review, 27
P. Boekholt (1996)
Financing Innovation in the Post-subsidy Area Public Support Mechanisms to Mobilize Finance for InnovationInternational Journal of Technology Management, 12
Joseph Mahoney, J. Pandian (1992)
The resource-based view within the conversation of strategic managementSouthern Medical Journal, 13
J. Barney (1991)
Firm Resources and Sustained Competitive AdvantageJournal of Management, 17
L. Palich, D. Bagby (1995)
Using Cognitive Theory to Explain Entrepreneurial Risk-Taking: Challenging Conventional WisdomJournal of Business Venturing, 10
J. T. Mahoney, J. R. Pandian (1992)
The Resource-based View within the Conversation of Strategic ManagementStrategic Management Journal, 13
Robert Meier, R. Masters (1988)
Sex Differences and Risk-Taking Propensity of EntrepreneursJournal of Small Business Management, 26
J. Pratt, H. Raiffa, Robert Schlaifer (1996)
Introduction to Statistical Decision Theory
L. Gómez‐Mejía, D. Balkin (1989)
Effectiveness of Individual and Aggregate Compensation StrategiesIndustrial Relations, 28
F. H. Knight (1921)
Risk, Uncertainty and Profit
Israel Kirzner (1985)
Discovery and the Capitalist Process
Entrepreneurs are often thought to engage in "risky" behaviors. Thus, they may be seen as more willing than average to take risks. We offer a dissenting view. Central to entrepreneurship is the alertness perspective which suggests that entrepreneurs may assess opportunities and threats differently than non-entrepreneurs. That differential assessment may be understood in terms of Bayesian probability. The Bayesian model argues that differing assessments of prospective outcomes may be attributable to differences in prior information. This perspective on risk assessment has implications for entrepreneurial decision making, whether to launch a new venture or adopt a growth strategy. The literature is reviewed, a synthesis is offered, a numerical example is developed, and a research agenda is proposed.
Small Business Economics – Springer Journals
Published: Oct 13, 2004
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.