Using a 2 × 2 × 2 factorial design we investigated the interactive effects of gender-typed profile (masculine, feminine), stimulus sex (male, female), and gender-typed occupation (firefighter, secretary) on employment desirability. Forty-five women and 35 men volunteered to participate (M age = 21.14, SD = 4.05). Most participants were white, however, people of various racial and ethnic backgrounds were represented in the sample. Each participant read one of eight scenarios describing (a) a man or a woman, (b) applying for a job as a firefighter or a secretary, and (c) described by male gender-typed or female gender-typed adjectives. Each scenario was followed by five employment desirability rating items. A significant three-way interaction revealed that participants rated male firefighters described by a masculine-typed profile the highest overall. Gender-typed occupation by stimulus sex was also significant; that is, the male firefighter received higher ratings than the female firefighter and the female secretary received higher ratings than the male secretary. There was a significant main effect for gender-typed profile, in that participants rated the masculine-typed profile more favorably than the feminine-typed profile. Overall, male and female participants did not differ significantly in their ratings of hiring desirability.
Sex Roles – Springer Journals
Published: Oct 14, 2004
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