Electronic mobility market platforms – a review of the current state and applications of business analytics

Electronic mobility market platforms – a review of the current state and applications of... In recent years, the number of urban travel modes has increased significantly and now includes services such as carsharing, e-hailing, ridesharing and bikesharing. This development potentially contributes to more sustainable urban mobility, but also creates complexity for the customer. To simplify customer offerings, so-called multimodal mobility platforms (MMPs) have emerged, bundling the different mobility services to find the best route for the user. These platforms also function as marketplaces where customers can purchase mobility services from different suppliers. As part of this process, data is being generated, which can be utilized to yield valuable insights for suppliers and platform operators. In this paper, we describe the business model of MMPs and provide an overview of currently active solutions. Subsequently we present specific use cases, showing how suppliers can leverage the analytics possibilities of MMPs and how this affects the business model. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Electronic Markets Springer Journals

Electronic mobility market platforms – a review of the current state and applications of business analytics

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Publisher
Springer Berlin Heidelberg
Copyright
Copyright © 2017 by Institute of Applied Informatics at University of Leipzig
Subject
Business and Management; IT in Business; e-Commerce/e-business
ISSN
1019-6781
eISSN
1422-8890
D.O.I.
10.1007/s12525-017-0257-2
Publisher site
See Article on Publisher Site

Abstract

In recent years, the number of urban travel modes has increased significantly and now includes services such as carsharing, e-hailing, ridesharing and bikesharing. This development potentially contributes to more sustainable urban mobility, but also creates complexity for the customer. To simplify customer offerings, so-called multimodal mobility platforms (MMPs) have emerged, bundling the different mobility services to find the best route for the user. These platforms also function as marketplaces where customers can purchase mobility services from different suppliers. As part of this process, data is being generated, which can be utilized to yield valuable insights for suppliers and platform operators. In this paper, we describe the business model of MMPs and provide an overview of currently active solutions. Subsequently we present specific use cases, showing how suppliers can leverage the analytics possibilities of MMPs and how this affects the business model.

Journal

Electronic MarketsSpringer Journals

Published: May 25, 2017

References

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