Election Campaigns, Social Communication, and the Accessibility of Perceived Discussant Preference

Election Campaigns, Social Communication, and the Accessibility of Perceived Discussant Preference This paper examines the communication of political preferences between citizens during the course of an election campaign. We are particularly concerned with the ability of individuals to make judgments regarding the likely votes of others within their networks of relationships. To this end, we employ the concept of accessibility and its measurement device—response latency or response time—in the context of a computer-assisted telephone interview. We argue that the accessibility of respondent perceptions regarding the voting preferences of their associates depends on a range of individual and contextual factors, and the analysis focuses on variation across individuals, across relationships, and across the temporal contexts of election campaigns. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Political Behavior Springer Journals

Election Campaigns, Social Communication, and the Accessibility of Perceived Discussant Preference

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Publisher
Kluwer Academic Publishers-Plenum Publishers
Copyright
Copyright © 1998 by Plenum Publishing Corporation
Subject
Political Science and International Relations; Political Science; Sociology, general
ISSN
0190-9320
eISSN
1573-6687
D.O.I.
10.1023/A:1024866630373
Publisher site
See Article on Publisher Site

Abstract

This paper examines the communication of political preferences between citizens during the course of an election campaign. We are particularly concerned with the ability of individuals to make judgments regarding the likely votes of others within their networks of relationships. To this end, we employ the concept of accessibility and its measurement device—response latency or response time—in the context of a computer-assisted telephone interview. We argue that the accessibility of respondent perceptions regarding the voting preferences of their associates depends on a range of individual and contextual factors, and the analysis focuses on variation across individuals, across relationships, and across the temporal contexts of election campaigns.

Journal

Political BehaviorSpringer Journals

Published: Oct 7, 2004

References

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