Access the full text.
Sign up today, get DeepDyve free for 14 days.
Wonjun Chung, Chang Woo (2011)
The effects of hosting an international sports event on a host country: the 2008 summer Olympic GamesInternational Journal of Sports Marketing & Sponsorship, 12
Yosuke Tsuji, Gregg Bennett, J. Leigh (2009)
Investigating factors affecting brand awareness of virtual advertising.Journal of Sport Management, 23
P. Kitchen, Andrew Laurence (2003)
Corporate Reputation: An Eight-Country AnalysisCorporate Reputation Review, 6
G. Waitt (1999)
Playing Games with Sydney: Marketing Sydney for the 2000 OlympicsUrban Studies, 36
P. Kumara, C. Kang (2010)
Perceptions of country of origin: An approach to identifying expectations of foreign productsJournal of Brand Management, 17
SFS Alwi (2009)
Online corporate brand images and consumer loyaltyInt. J. Bus. Soc. Sci., 10
(1994)
A step-by-step approach to use the SAS system for factor analysis and structural equation modeling
(1988)
Structural equationmodeling in practice : A review and recommended two - step approach
S. Ross (2006)
A conceptual framework for understanding spectator-based brand equity.Journal of Sport Management, 20
Emma Macdonald, Byron Sharp (2003)
Management Perceptions of the Importance of Brand Awareness as an Indication of Advertising Effectiveness
Xuehua Wang, Zhilin Yang (2010)
The Effect of Brand Credibility on Consumers’ Brand Purchase Intention in Emerging Economies: The Moderating Role of Brand Awareness and Brand ImageJournal of Global Marketing, 23
C. Hall, S. Page (2009)
Progress in Tourism Management: from the geography of tourism to geographies of tourism - a review.Tourism Management, 30
(1981)
Evaluating structural equation models with unobservable and measurement error
G. Laurent, J. Kapferer, Françoise Roussel (1995)
The Underlying Structure of Brand Awareness Scores
W. Grassl (2000)
Strategic Brand Management: Building, Measuring, and Managing Brand Equity.Journal of Consumer Marketing, 17
S. Alwi (2009)
Online Corporate Brand Images and Consumer LoyaltyInternational Journal of Business and Society, 10
D. Getz (2008)
Event tourism: Definition, evolution, and researchTourism Management, 29
W. Kim, Hong-bumm Kim (2004)
Measuring Customer-Based Restaurant Brand EquityCornell Hotel and Restaurant Administration Quarterly, 45
Nikolai Ostapenko (2010)
Nation Branding of Russia through the Sochi Olympic Games of 2014Journal of Management Policy and Practice, 11
Kevin Keller (1993)
Conceptualizing, Measuring, and Managing Customer-Based Brand EquityJournal of Marketing, 57
(2000)
Mega-events: Olympics and Expos in the Growth of Global Culture
(2005)
Recall and persuasion
(1998)
Trends, strategies and issues in sport event tourism
Minjeong Kang, Sung-Un Yang (2010)
Comparing Effects of Country Reputation and the Overall Corporate Reputations of a Country on International Consumers’ Product Attitudes and Purchase IntentionsCorporate Reputation Review, 13
F. Esch, T. Langner, Bernd Schmitt, P. Geus (2006)
Are brands forever? How brand knowledge and relationships affect current and future purchasesJournal of Product & Brand Management, 15
P. Kotler, David Gertner (2002)
Country as brand, product, and beyond: A place marketing and brand management perspectiveJournal of Brand Management, 9
Kirstin Hallmann, C. Breuer (2010)
Image Fit between Sport Events and their Hosting Destinations from an Active Sport Tourist Perspective and its Impact on Future BehaviourJournal of Sport & Tourism, 15
P. Kotler, Donald Haider, Irving Rein (1993)
Marketing places : attracting investment, industry, and tourism to cities, states and nations
J. Zhang (2010)
Of Kaoliang, Bullets and Knives: Local Entrepreneurs and the Battlefield Tourism Enterprise in Kinmen (Quemoy), TaiwanTourism Geographies, 12
S. Ross, K. Russell, H. Bang (2008)
An Empirical Assessment of Spectator-Based Brand EquityJournal of Sport Management, 22
Xiaoyan Xing, L. Chalip (2006)
Effects of Hosting a Sport Event on Destination Brand: A Test of Co-branding and Match-up ModelsSport Management Review, 9
Andrew Smith (2005)
Reimaging the city: the value of sport initiativesAnnals of Tourism Research, 32
Kevin Keller (2003)
Brand Synthesis: The Multidimensionality of Brand KnowledgeJournal of Consumer Research, 29
M. Kavaratzis, G. Ashworth (2005)
City branding: An effective assertion of identity or a transitory marketing trick?Place Branding, 2
Yu-ping Xie, R. Devellis (1992)
Scale Development: Theory and Applications.Contemporary Sociology, 21
Wayne Hoyer, Steven Brown (1990)
Effects of Brand Awareness on Choice for a Common, Repeat-Purchase ProductJournal of Consumer Research, 17
Chris Hall (2006)
Urban Entrepreneurship, Corporate Interests and Sports Mega-Events: The Thin Policies of Competitiveness within the Hard Outcomes of NeoliberalismThe Sociological Review, 54
D. Aaker (1996)
MEASURING BRAND EQUITY ACROSS PRODUCTS AND MARKETSCalifornia Management Review, 38
Matthew Burbank, Greg Andranovich, Charles Heying (2002)
MEGA‐EVENTS, URBAN DEVELOPMENT, AND PUBLIC POLICYReview of Policy Research, 19
(2008)
Sponsorship and the Olympic games: The consumer perspective
JJ Zhang (2010)
Of kaoliang, bullets and knives: Local entrepreneurs and the battlefield tourism enterprise in Kinmen (Quemoy)Taiwan. Tour. Geogr., 12
R. Bagozzi, Youjae Yi (1988)
On the evaluation of structural equation modelsJournal of the Academy of Marketing Science, 16
C. Rogerson (2008)
Consolidating Local Economic Development in Post-Apartheid South AfricaUrban Forum, 19
Robert Clark, U. Doraszelski, M. Draganska, C. Clark, U. Doraszelski, M. Draganska (2009)
The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel dataQME, 7
Rossana Galdini (2007)
TOURISM AND THE CITY: OPPORTUNITY FOR REGENERATION, 2
K. Kaplanidou (2006)
Affective Event and Destination Image: Their Influence on Olympic Travelers' Behavioral IntentionsEvent Management, 10
Whan Park, Bernard Jaworski, D. Macinnis (1986)
Strategic Brand Concept-Image ManagementJournal of Marketing, 50
The purpose of this study was to explore the influence of holding sport mega-events on city brand awareness and city brand image, using the 2009 World Games in Kaohsiung and the people of Taiwan as the research subjects. Convenience sampling was used for distribution of the questionnaire, and 1,272 valid samples were obtained. SPSS 12.0 statistical software was used for structural analysis of the samples, and LISREL 8.20 statistical software was used to conduct confirmatory factor analysis on the various dimensions of the questionnaire. Finally, the structural equation model (SEM) was used to analyze the model and confirm that it had a good fit. This study made a number of important findings. The hosting of sport mega-events has a significant effect on city brand awareness. City brand awareness has a significant effect on city brand image. Sport mega-events have an indirect effect on city brand image, and city brand awareness has a mediating effect. These research results could be used as a reference for cities that actively seek to establish city branding.
Quality & Quantity – Springer Journals
Published: Feb 19, 2013
Access the full text.
Sign up today, get DeepDyve free for 14 days.