Effect of a first-time interviewer on cognitive interview quality

Effect of a first-time interviewer on cognitive interview quality Cognitive interviews are a useful tool for questionnaire pretesting. However, detailed information on the proper way of performing them is scarce–researchers use this method without agreement on applicable techniques or specific rules on their realization. Additionally, users of cognitive interviewing techniques only seldom explain the pretesting results in their research, leaving it to readers to trust their outcomes. Follow-up observations on the success of the interviews and the overall experience are rarely, if ever, presented. We were interested in the learnability of the techniques when performed by non-experienced, newly instructed interviewers; moreover, we wanted to understand the most common problems they had experienced. During a five-year period, 120 methodology students performed 612 cognitive interviews and analyzed 17 different survey questionnaires. The precise documentation of their assignment served as a detailed database of qualitative and quantitative information on their experiences. The results present the first-time interviewers’ ability to accurately perform and analyze a cognitive interview. We show the most common mistakes and issues in all stages of the interviewing process, the influence of different interviewers’ and respondents’ characteristics, and the effect of the technique on the interview’s success. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Quality & Quantity Springer Journals

Effect of a first-time interviewer on cognitive interview quality

Loading next page...
 
/lp/springer_journal/effect-of-a-first-time-interviewer-on-cognitive-interview-quality-r69Hlff2kk
Publisher
Springer Netherlands
Copyright
Copyright © 2014 by Springer Science+Business Media Dordrecht
Subject
Social Sciences, general; Methodology of the Social Sciences; Social Sciences, general
ISSN
0033-5177
eISSN
1573-7845
D.O.I.
10.1007/s11135-014-0081-0
Publisher site
See Article on Publisher Site

Abstract

Cognitive interviews are a useful tool for questionnaire pretesting. However, detailed information on the proper way of performing them is scarce–researchers use this method without agreement on applicable techniques or specific rules on their realization. Additionally, users of cognitive interviewing techniques only seldom explain the pretesting results in their research, leaving it to readers to trust their outcomes. Follow-up observations on the success of the interviews and the overall experience are rarely, if ever, presented. We were interested in the learnability of the techniques when performed by non-experienced, newly instructed interviewers; moreover, we wanted to understand the most common problems they had experienced. During a five-year period, 120 methodology students performed 612 cognitive interviews and analyzed 17 different survey questionnaires. The precise documentation of their assignment served as a detailed database of qualitative and quantitative information on their experiences. The results present the first-time interviewers’ ability to accurately perform and analyze a cognitive interview. We show the most common mistakes and issues in all stages of the interviewing process, the influence of different interviewers’ and respondents’ characteristics, and the effect of the technique on the interview’s success.

Journal

Quality & QuantitySpringer Journals

Published: Aug 5, 2014

References

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create lists to
organize your research

Export lists, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off