Economics and the FTC’s Google Investigation

Economics and the FTC’s Google Investigation We explain the issues in the Federal Trade Commission (FTC’s) antitrust investigation into whether Google’s use of “Universal” search results violated the antitrust laws and assess the role for economics in the FTC’s decision to close the investigation. We argue that the presence of the Bureau of Economics infuses the FTC with an economic perspective that helped it recognize that “Universals” were a product innovation that improved search rather than a form of leveraging. Labeling them as “anticompetitive” would have confused protecting competition with protecting competitors. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Review of Industrial Organization Springer Journals

Economics and the FTC’s Google Investigation

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Publisher
Springer US
Copyright
Copyright © 2014 by Springer Science+Business Media New York
Subject
Economics / Management Science; Industrial Organization; Microeconomics
ISSN
0889-938X
eISSN
1573-7160
D.O.I.
10.1007/s11151-014-9434-z
Publisher site
See Article on Publisher Site

Abstract

We explain the issues in the Federal Trade Commission (FTC’s) antitrust investigation into whether Google’s use of “Universal” search results violated the antitrust laws and assess the role for economics in the FTC’s decision to close the investigation. We argue that the presence of the Bureau of Economics infuses the FTC with an economic perspective that helped it recognize that “Universals” were a product innovation that improved search rather than a form of leveraging. Labeling them as “anticompetitive” would have confused protecting competition with protecting competitors.

Journal

Review of Industrial OrganizationSpringer Journals

Published: Aug 8, 2014

References

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