Does Media Type Matter? The Role of Identification in Adolescent Girls’ Media Consumption and the Impact of Different Thin-Ideal Media on Body Image

Does Media Type Matter? The Role of Identification in Adolescent Girls’ Media Consumption and... Previous research on media exposure and body image focuses on TV and magazines, rather than the under researched types of media heavily consumed by adolescents, such as music videos. The present research, involving 199 adolescent girls (aged 14–16) from South-East England, examines girls’ media consumption (types and genres) and identification with media models, then uses an exposure experiment to investigate whether the different media formats in which ‘body perfect’ ideals are presented affects their impact on body image. “Study 1” showed that neither type nor amount of media use was related to body dissatisfaction, however media model identification was. “Study 2” demonstrated that regardless of media type, experimental exposure to the body perfect led to significantly higher body and appearance dissatisfaction, compared to control images, but primarily amongst those girls who strongly identified with media models. Theoretical and intervention implications are discussed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Sex Roles Springer Journals

Does Media Type Matter? The Role of Identification in Adolescent Girls’ Media Consumption and the Impact of Different Thin-Ideal Media on Body Image

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Publisher
Springer US
Copyright
Copyright © 2011 by Springer Science+Business Media, LLC
Subject
Psychology; Gender Studies; Sociology, general; Medicine/Public Health, general
ISSN
0360-0025
eISSN
1573-2762
D.O.I.
10.1007/s11199-011-9964-x
Publisher site
See Article on Publisher Site

Abstract

Previous research on media exposure and body image focuses on TV and magazines, rather than the under researched types of media heavily consumed by adolescents, such as music videos. The present research, involving 199 adolescent girls (aged 14–16) from South-East England, examines girls’ media consumption (types and genres) and identification with media models, then uses an exposure experiment to investigate whether the different media formats in which ‘body perfect’ ideals are presented affects their impact on body image. “Study 1” showed that neither type nor amount of media use was related to body dissatisfaction, however media model identification was. “Study 2” demonstrated that regardless of media type, experimental exposure to the body perfect led to significantly higher body and appearance dissatisfaction, compared to control images, but primarily amongst those girls who strongly identified with media models. Theoretical and intervention implications are discussed.

Journal

Sex RolesSpringer Journals

Published: Apr 15, 2011

References

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