Distancing Through Objectification? Depictions of Women’s Bodies in Menstrual Product Advertisements

Distancing Through Objectification? Depictions of Women’s Bodies in Menstrual Product... Terror Management Theory has led to suggestions that humans may distance themselves from menstruation in order to avoid reminders of their own corporeality and mortality, and the objectification of women has received empirical support as one means to do so. A content analysis of 240 menstrual product advertisements published in Seventeen and Cosmopolitan over 12 years was undertaken to look for evidence of objectification. Idealized images of women were common, lending support to the idea that these tactics can be used to provide distance from reminders of our own mortality, but overtly sexualized images were less common. The fact that nearly half of the advertisements did not include images of women may provide even stronger support for this idea. This indicated that a sanitized female body is not just being paired with reminders of menstruation, we are, literally, removing the female body entirely in many instances. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Sex Roles Springer Journals

Distancing Through Objectification? Depictions of Women’s Bodies in Menstrual Product Advertisements

Loading next page...
 
/lp/springer_journal/distancing-through-objectification-depictions-of-women-s-bodies-in-M9eyv77G1r
Publisher
Springer Journals
Copyright
Copyright © 2011 by Springer Science+Business Media, LLC
Subject
Psychology; Gender Studies; Sociology, general; Medicine/Public Health, general
ISSN
0360-0025
eISSN
1573-2762
D.O.I.
10.1007/s11199-011-0004-7
Publisher site
See Article on Publisher Site

Abstract

Terror Management Theory has led to suggestions that humans may distance themselves from menstruation in order to avoid reminders of their own corporeality and mortality, and the objectification of women has received empirical support as one means to do so. A content analysis of 240 menstrual product advertisements published in Seventeen and Cosmopolitan over 12 years was undertaken to look for evidence of objectification. Idealized images of women were common, lending support to the idea that these tactics can be used to provide distance from reminders of our own mortality, but overtly sexualized images were less common. The fact that nearly half of the advertisements did not include images of women may provide even stronger support for this idea. This indicated that a sanitized female body is not just being paired with reminders of menstruation, we are, literally, removing the female body entirely in many instances.

Journal

Sex RolesSpringer Journals

Published: May 21, 2011

References

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create lists to
organize your research

Export lists, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off