Discovering internal social relationship for influence-aware service recommendation

Discovering internal social relationship for influence-aware service recommendation Existing approaches, such as semantic content-based or Collaborative Filtering-based recommendations, fail to exploit social aspects of services because services lack social relationships and do not consider social influence. In this paper, we propose a methodology for connecting distributed services in a global social service network (GSSN) to facilitate discovering internal social relationship for social influence-aware service recommendation. First, we propose a novel platform for constructing a GSSN by linking distributed services with social links based on quality of social link. We then propose a flexible model of the effective awareness of social influence, which provides a quantitative measure of the strength of influence between services. Next, a novel social influence-aware service recommendation approach is proposed based on GSSN using internal social relationship among services. The experimental results demonstrated that our new approach can solve the service recommendation problem with a low usage threshold and high accuracy, where the user preferences are exploited by a recommend-as-you-go method. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Multimedia Tools and Applications Springer Journals

Discovering internal social relationship for influence-aware service recommendation

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Publisher
Springer Journals
Copyright
Copyright © 2016 by Springer Science+Business Media New York
Subject
Computer Science; Multimedia Information Systems; Computer Communication Networks; Data Structures, Cryptology and Information Theory; Special Purpose and Application-Based Systems
ISSN
1380-7501
eISSN
1573-7721
D.O.I.
10.1007/s11042-016-3437-8
Publisher site
See Article on Publisher Site

Abstract

Existing approaches, such as semantic content-based or Collaborative Filtering-based recommendations, fail to exploit social aspects of services because services lack social relationships and do not consider social influence. In this paper, we propose a methodology for connecting distributed services in a global social service network (GSSN) to facilitate discovering internal social relationship for social influence-aware service recommendation. First, we propose a novel platform for constructing a GSSN by linking distributed services with social links based on quality of social link. We then propose a flexible model of the effective awareness of social influence, which provides a quantitative measure of the strength of influence between services. Next, a novel social influence-aware service recommendation approach is proposed based on GSSN using internal social relationship among services. The experimental results demonstrated that our new approach can solve the service recommendation problem with a low usage threshold and high accuracy, where the user preferences are exploited by a recommend-as-you-go method.

Journal

Multimedia Tools and ApplicationsSpringer Journals

Published: Mar 19, 2016

References

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