Developing and Implementing a Selection Model for Bedding Chain Retail Store Franchisee Using Delphi and Fuzzy AHP

Developing and Implementing a Selection Model for Bedding Chain Retail Store Franchisee Using... This work presents a Fuzzy Analytic Hierarchy Process (Fuzzy AHP) model that adopts several important criteria. A questionnaire based on selection criteria identified from pertinent literature and interviews with experts is designed using the modified Delphi Technique and then sent to experts and decision makers. Major selection criteria are then analyzed and ranked using Fuzzy AHP. The proposed selection model not only enables a franchiser to select franchisees more objectively, but also be apply to other brand bedding company chain stores, thus enhancing commercial operations. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Quality & Quantity Springer Journals

Developing and Implementing a Selection Model for Bedding Chain Retail Store Franchisee Using Delphi and Fuzzy AHP

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Publisher
Kluwer Academic Publishers
Copyright
Copyright © 2006 by Springer
Subject
Social Sciences; Methodology of the Social Sciences; Social Sciences, general
ISSN
0033-5177
eISSN
1573-7845
D.O.I.
10.1007/s11135-006-9004-z
Publisher site
See Article on Publisher Site

Abstract

This work presents a Fuzzy Analytic Hierarchy Process (Fuzzy AHP) model that adopts several important criteria. A questionnaire based on selection criteria identified from pertinent literature and interviews with experts is designed using the modified Delphi Technique and then sent to experts and decision makers. Major selection criteria are then analyzed and ranked using Fuzzy AHP. The proposed selection model not only enables a franchiser to select franchisees more objectively, but also be apply to other brand bedding company chain stores, thus enhancing commercial operations.

Journal

Quality & QuantitySpringer Journals

Published: May 3, 2006

References

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