Critical success factors for e-commerce entrepreneurship: an empirical study of Thailand

Critical success factors for e-commerce entrepreneurship: an empirical study of Thailand The present study focuses on the relationships between entrepreneurial characteristics (achievement orientation, risk taking propensity, locus of control, and networking), e-service business factors (reliability, responsiveness, ease of use, and self-service), governmental support, and the success of e-commerce entrepreneurs. Results confirm that the achievement orientation and locus of control of founders and business emphasis on reliability and ease of use functions of e-service quality are positively related to the success of e-commerce entrepreneurial ventures in Thailand. Founder risk taking and networking, e-service responsiveness and self-service, and governmental support are found to be non-significant. Small Business Economics Springer Journals

Critical success factors for e-commerce entrepreneurship: an empirical study of Thailand

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Springer US
Copyright © 2008 by Springer Science+Business Media, LLC.
Business and Management; Management; Microeconomics; Entrepreneurship; Industrial Organization
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