Creating Constituencies: Presidential Campaigns, the Scope of Conflict, and Selective Mobilization

Creating Constituencies: Presidential Campaigns, the Scope of Conflict, and Selective Mobilization We investigate how material and symbolic campaign appeals may motivate segments of the electorate to be more engaged with the unfolding presidential campaign; this engagement is a first step toward bringing these populations into an electoral coalition. We pair two massive new data collections—the National Annenberg Election Study capturing public opinion across an entire campaign and The Wisconsin Advertising Project recording and cataloging the political commercials aired by campaigns—to examine how the candidates’ choice of issues affects who gets into the game. We find evidence that appeals to symbolic interests are more likely than appeals to material interest to selectively engage targeted groups. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Political Behavior Springer Journals

Creating Constituencies: Presidential Campaigns, the Scope of Conflict, and Selective Mobilization

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Publisher
Springer US
Copyright
Copyright © 2010 by Springer Science+Business Media, LLC
Subject
Political Science and International Relations; Political Science; Sociology, general
ISSN
0190-9320
eISSN
1573-6687
D.O.I.
10.1007/s11109-010-9153-6
Publisher site
See Article on Publisher Site

Abstract

We investigate how material and symbolic campaign appeals may motivate segments of the electorate to be more engaged with the unfolding presidential campaign; this engagement is a first step toward bringing these populations into an electoral coalition. We pair two massive new data collections—the National Annenberg Election Study capturing public opinion across an entire campaign and The Wisconsin Advertising Project recording and cataloging the political commercials aired by campaigns—to examine how the candidates’ choice of issues affects who gets into the game. We find evidence that appeals to symbolic interests are more likely than appeals to material interest to selectively engage targeted groups.

Journal

Political BehaviorSpringer Journals

Published: Dec 30, 2010

References

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