Context Variables as Cognitive Effort Modulators in Decision Making Using an Alternative-Based Processing Strategy

Context Variables as Cognitive Effort Modulators in Decision Making Using an Alternative-Based... This paper examines how a number of decision context variables affect the cognitive effort required for decision making on dichotomical choice tasks. Subjects are trained in the use of a strategy in which information processing is alternative-based. The correlation between the attributes of the alternatives and the mean and variance of the difference between the attributes is manipulated. The results show that the effort needed for decision making increases as the mean of the differences decreases. Yet, neither the variance of the differences nor the correlation context affect the decision making effort in this type of strategies. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Quality & Quantity Springer Journals

Context Variables as Cognitive Effort Modulators in Decision Making Using an Alternative-Based Processing Strategy

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Publisher
Kluwer Academic Publishers
Copyright
Copyright © 2001 by Kluwer Academic Publishers
Subject
Social Sciences; Methodology of the Social Sciences; Social Sciences, general
ISSN
0033-5177
eISSN
1573-7845
D.O.I.
10.1023/A:1010336532706
Publisher site
See Article on Publisher Site

Abstract

This paper examines how a number of decision context variables affect the cognitive effort required for decision making on dichotomical choice tasks. Subjects are trained in the use of a strategy in which information processing is alternative-based. The correlation between the attributes of the alternatives and the mean and variance of the difference between the attributes is manipulated. The results show that the effort needed for decision making increases as the mean of the differences decreases. Yet, neither the variance of the differences nor the correlation context affect the decision making effort in this type of strategies.

Journal

Quality & QuantitySpringer Journals

Published: Oct 3, 2004

References

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