Consumer or citizen? Prosocial behaviors in markets and non-markets

Consumer or citizen? Prosocial behaviors in markets and non-markets While much prosocial behavior has traditionally taken place in non-market contexts, such as families, clans, and social associations, it is in increasingly brought into the market context. For example, companies increasingly promote their products and services by engaging in charitable giving and policy makers increasingly push for the implementation of market-driven prosocial initiatives. However, this trend has occurred without being informed by evidence on how the market influences individuals’ engagement in prosocial behavior. Using a public goods game that simulates a market and a non-market context, we analyze prosocial behavior and its psychological underpinnings across these two contexts. First, we find that prosocial behavior occurs at lower levels in markets than non-markets. Second, we find that individuals’ beliefs about prosocial norms are more important for prosocial behavior in markets than non-markets, while the opposite is true for their autonomous motivation towards prosocial behavior. This suggests that decision-makers need to adjust the means to foster prosocial behavior, depending on the institutional context deemed appropriate for specific prosocial behaviors. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Social Choice and Welfare Springer Journals

Consumer or citizen? Prosocial behaviors in markets and non-markets

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Publisher
Springer Berlin Heidelberg
Copyright
Copyright © 2017 by Springer-Verlag Berlin Heidelberg
Subject
Economics; Economic Theory/Quantitative Economics/Mathematical Methods; Public Finance; International Political Economy; Game Theory, Economics, Social and Behav. Sciences; Social Policy
ISSN
0176-1714
eISSN
1432-217X
D.O.I.
10.1007/s00355-017-1058-4
Publisher site
See Article on Publisher Site

References

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