Confucian Culture as Determinants of Consumers' Food Leftover Generation: Evidence from Chengdu, China

Confucian Culture as Determinants of Consumers' Food Leftover Generation: Evidence from Chengdu,... Food waste is a worldwide problem due to its effects on carbon emission, water pollution, and arable lands. Previous studies of food waste generation and reduction focus on demographic, psychological, and situational factors, whereas the effects of culture in different countries have been ignored. This paper investigates the influence of Confucian culture on behaviors that waste food, considering additional factors of face saving and group conformity. We used an integrated behavioral intention model combining the TPB model and Lee’s modified Fishbein model. The results show that including the constructors of Confucian culture increases the predictive power of the model. Face saving and group conformity are found to significantly influence attitude toward food waste reduction. Face saving can greatly reduce the intention to pack leftovers, and group conformity has a significant effect on the ordering of small portion sizes. Based on these results, we give a discussion and put forward with suggestions to the government and the catering industry. Limitations and implications for future research are provided accordingly. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Environmental Science and Pollution Research Springer Journals

Confucian Culture as Determinants of Consumers' Food Leftover Generation: Evidence from Chengdu, China

15 pages
Read Article

Loading next page...
 
/lp/springer_journal/confucian-culture-as-determinants-of-consumers-food-leftover-UfaiVuB8Ci
Publisher
Springer Journals
Copyright
Copyright © 2018 by Springer-Verlag GmbH Germany, part of Springer Nature
Subject
Environment; Environment, general; Environmental Chemistry; Ecotoxicology; Environmental Health; Atmospheric Protection/Air Quality Control/Air Pollution; Waste Water Technology / Water Pollution Control / Water Management / Aquatic Pollution
ISSN
0944-1344
eISSN
1614-7499
DOI
10.1007/s11356-018-1639-5
Publisher site
See Article on Publisher Site

Abstract

Food waste is a worldwide problem due to its effects on carbon emission, water pollution, and arable lands. Previous studies of food waste generation and reduction focus on demographic, psychological, and situational factors, whereas the effects of culture in different countries have been ignored. This paper investigates the influence of Confucian culture on behaviors that waste food, considering additional factors of face saving and group conformity. We used an integrated behavioral intention model combining the TPB model and Lee’s modified Fishbein model. The results show that including the constructors of Confucian culture increases the predictive power of the model. Face saving and group conformity are found to significantly influence attitude toward food waste reduction. Face saving can greatly reduce the intention to pack leftovers, and group conformity has a significant effect on the ordering of small portion sizes. Based on these results, we give a discussion and put forward with suggestions to the government and the catering industry. Limitations and implications for future research are provided accordingly.

Journal

Environmental Science and Pollution Research – Springer Journals

Published: Mar 15, 2018

References

  • The theory of planned behavior
    Ajzen, I
  • Belief, attitude, intention and behavior: an introduction to theory and research: reading
    Ajzen, I; Fishbein, M
  • Correspondence between health attitudes and behavior
    Ajzen, I; Timko, C
  • Empirical research in international marketing: 1976–1982
    Albaum, G; Peterson, RA
  • An integrative model of consumers’ intentions to purchase travel online
    Amaro, S; Duarte, P
  • Efficacy of the theory of planned behaviour: a meta-analytic review
    Armitage, CJ; Conner, M
  • On the evaluation of structural equation models
    Bagozzi, RP; Yi, Y
  • Self-efficacy: toward a unifying theory of behavioral change
    Bandura, A
  • Dimensions of Indian culture, core cultural values and marketing implications: an analysis
    Banerjee, S
  • The moderator–mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations
    Baron, RM; Kenny, DA
  • Culture and conformity: a meta-analysis of studies using Asch's (1952b, 1956) line judgment task
    Bond, R; Smith, PB
  • Mien tze at the Chinese dinner table: a study of the interactional accomplishment of face
    Chen, V
  • An overview of municipal solid waste management in China
    Chen, X; Geng, Y; Fujita, T
  • Advancing the theory of adaptive structuration: the development of a scale to measure faithfulness of appropriation
    Chin, WW; Gopal, A; Salisbury, WD
  • A model of behavioral intention to buy domestic versus imported products in a Confucian culture
    Chung, J-E; Thorndike Pysarchik, D
  • Using a visual plate waste study to monitor menu performance
    Connors, PL; Rozell, SB
  • Social modeling of eating: a review of when and why social influence affects food intake and choice
    Cruwys, T; Bevelander, KE; Hermans, RC
  • Beyond the intention–behaviour mythology: an integrated model of recycling
    Davies, J; Foxall, GR; Pallister, J
  • Plate waste as an indicator of portions inadequacy at school lunch
    Dinis, D; Martins, ML; Rocha, A
  • Food waste: home consumption, material culture and everyday life
    Evans, D
  • Evaluating structural equation models with unobservable variables and measurement error
    Fornell, C; Larcker, DF
  • Structural equation models with unobservable variables and measurement error: algebra and statistics
    Fornell, C; Larcker, DF
  • Identifying motivations and barriers to minimising household food waste
    Graham-Rowe, E; Jessop, DC; Sparks, P
  • Using the theory of planned behavior to explore environmental behavioral intentions in the workplace
    Greaves, M; Zibarras, LD; Stride, C
  • Co-digestion performance of organic fraction of municipal solid waste with leachate: preliminary studies
    Guven, H; Akca, MS; Iren, E; Keles, F; Ozturk, I; Altinbas, M
  • Multivariate data analysis
    Hair, JF; Black, WC; Babin, BJ; Anderson, RE; Tatham, RL
  • Application of the theory of planned behavior to green hotel choice: testing the effect of environmental friendly activities
    Han, H; Hsu, L-TJ; Sheu, C
  • How much should I eat? Situational norms affect young women's food intake during meal time
    Hermans, RC; Larsen, JK; Herman, CP; Engels, RC
  • On the concept of face
    Ho, D Y-f
  • The Confucius connection: from cultural roots to economic growth
    Hofstede, G; Bond, MH
  • Purchase intention of Chinese consumers toward a US apparel brand: a test of a composite behavior intention model
    Jin, B; Hye Kang, J
  • Face or subjective norm? Chinese college students’ purchase behaviors toward foreign brand jeans
    Jin, B; Kang, JH
  • Similarities and differences in forming purchase intention toward a US apparel brand: a comparison of Chinese and Indian consumers
    Jin, B; Gavin, M; Kang, JH
  • Food waste in the Finnish food chain
    Katajajuuri, J-M; Silvennoinen, K; Hartikainen, H; Heikkilä, L; Reinikainen, A
  • Impact of Indian cultural values and lifestyles on meaning of branded products: study on university students in India
    Khare, A
  • Influence of socio-demographical, behavioural and attitudinal factors on the amount of avoidable food waste generated in Finnish households
    Koivupuro, HK; Hartikainen, H; Silvennoinen, K; Katajajuuri, JM; Heikintalo, N; Reinikainen, A; Jalkanen, L
  • Theory of planned behavior: potential travelers from China
    Lam, T; Hsu, CH
  • Modifying an American consumer behavior model for consumers in Confucian culture: the case of Fishbein behavioral intention model
    Lee, C
  • Cross-cultural examination of the Fishbein behavioral intentions model
    Lee, C; Green, RT
  • How face influences consumption
    Li, JJ; Su, C
  • An overview of the resources and environmental issues from wasted food in urban catering across China
    Liwei, G; Shengkui, C; Xiaochang, C; Dan, Z; Xiaojie, L; Qi, Q; Yao, L
  • What makes people leave their food? The interaction of personal and situational factors leading to plate leftovers in canteens
    Lorenz, BA-S; Hartmann, M; Langen, N
  • The role of attitudes, subjective norm, perceived control and habit in the consumption of ready meals and takeaways in Great Britain
    Mahon, D; Cowan, C; McCarthy, M
  • A cross-cultural comparison of behavioral intention models—theoretical consideration and an empirical investigation
    Malhotra, NK; McCort, JD
  • Secondary data analyses of dietary surveys undertaken in South Africa to determine usual food consumption of the population
    Nel, JH; Casey, A
  • Food waste within food supply chains: quantification and potential for change to 2050
    Parfitt, J; Barthel, M; Macnaughton, S
  • China's changing culture: rural and urban consumers’ favorite things
    Piron, F
  • Food waste paradox: antecedents of food disposal in low income households
    Porpino, G; Parente, J; Wansink, B
  • The role of “face” in the organizational perceptions of Chinese managers
    Redding, SG; Michael, N
  • Household food waste behaviour in EU-27 countries: a multilevel analysis
    Secondi, L; Principato, L; Laureti, T
  • Understanding the antecedents of consumers’ attitudes towards doggy bags in restaurants: concern about food waste, culture, norms and emotions
    Sirieix, L; Lála, J; Kocmanová, K
  • Consumers’ purchase intention toward foreign brand goods
    Son, J; Jin, B; George, B
  • Determinants of consumer food waste behaviour: two routes to food waste
    Stancu, V; Haugaard, P; Lähteenmäki, L
  • Waste: uncovering the global food scandal
    Stuart, T
  • Determining the drivers for householder pro-environmental behaviour: waste minimisation compared to recycling
    Tonglet, M; Phillips, PS; Bates, MP
  • Sorting out food waste behaviour: a survey on the motivators and barriers of self-reported amounts of food waste in households
    Visschers, VHM; Wickli, N; Siegrist, M
  • Factors influencing the green purchase behavior of Penang environmental volunteers
    Wahid, NA; Rahbar, E; Shyan, TS
  • Food waste and domestic refrigeration: a visceral and material approach
    Waitt, G; Phillips, C
  • Addressing ill-structured problems using Goldratt's thinking processes: a white collar example
    Walker, ED; Cox, JF
  • Prediction of food waste production and management system research in Chengdu
    Wang, K; Xu, W
  • Portion size me: plate-size induced consumption norms and win-win solutions for reducing food intake and waste
    Wansink, B; Ittersum, K
  • Bottomless bowls: why visual cues of portion size may influence intake
    Wansink, B; Painter, JE; North, J
  • Municipal solid waste composition and food loss reduction in Kyoto City
    Yamada, T; Asari, M; Miura, T; Niijima, T; Yano, J; Sakai, S-i
  • Social orientation and individual modernity among Chinese students in Taiwan
    Yang, K-s
  • The investigation and analysis on per capita output of food waste in Beijing
    Zhang, B; Fu, W
  • Greening due to environmental education? Environmental knowledge, attitudes, consumer behavior and everyday pro-environmental activities of Hungarian high school and university students
    Zsóka, Á; Szerényi, ZM; Széchy, A; Kocsis, T

You’re reading a free preview. Subscribe to read the entire article.

Try 2 weeks free now

DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

or browse the journals available

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create folders to
organize your research

Export folders, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off

Sign up
for free
Start 14 day
Free Trial