Commentary on “The use of the Internet and social software
by plastic surgeons” by R.G.J. Stevens et al.
Horacio F. Mayer
Received: 13 December 2011 / Accepted: 28 December 2011 / Published online: 18 January 2012
The authors should be complimented for carrying out a study
on the Internet, social media and plastic surgeons. The use of
Web 2.0 technology and social media for spreading or exchang-
ing information, whether for personal or professional purposes,
is on the rise. Europe already has 476,278,755 of Internet users,
and the Internet penetration in European population is 58% .
Notwithstanding, many physicians still do not completely
realize the potential of social media. By its use, plastic
surgeons with similar interests can exchange information
that is relevant to them, making the process of continuing
medical education a more productive one.
With this purpose, at the beginning of this year the
European Journal of Plastic Surgery launched its Facebook
and Twitter pages with great success. Nowadays, our journal
has over 2,400 followers on Facebook  and over 700 on
Social media is a great communication tool that allows
time-efficient and cost-effective spread and exchange of
information. Undoubtedly, it is also a powerful source of
education for plastic surgeons.
Conflicts of interest None.
1. http://www.internetworldstats.com/stats4.htm. Accessed 26 Nov
2. http://www.facebook.com/eurjplastsurg. Accessed 26 Nov 2011
3. http://www.twitter.com/eurjplastsurg. Accessed 26 Nov 2011
H. F. Mayer (*)
Department of Plastic Surgery, Hospital Italiano de Buenos Aires,
University of Buenos Aires School of Medicine,
Buenos Aires, Argentina
Eur J Plast Surg (2012) 35:757