Relations between reading Lad magazines and pornographic magazines and the beliefs and attitudes that are consistent with their content were explored in two independent surveys of college undergraduate men (n = 91 and 68, respectively). The impact of reading such magazines on men’s sexual self-schema was also examined. The results indicated a relationship between reading Lad magazines and endorsement of permissive sexual attitudes independent of actual sexual behavior. Reading Lad magazines was also associated with expectations of greater sexual variety and a more aggressive sexual self-schema. Reading pornographic magazines was found to be associated with permissive attitudes. Neither reading pornographic magazines nor reading lad magazines was related to aggressive attitudes.
Sex Roles – Springer Journals
Published: Dec 6, 2006
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