Character Weakness, Partisan Bias, and Presidential Evaluation: Modifications and Extensions

Character Weakness, Partisan Bias, and Presidential Evaluation: Modifications and Extensions In a recent article Goren (American Journal of Political Science, 46, 627–641, 2002) draws upon theories of negativity bias, partisan bias, and motivated reasoning to posit that the more strongly people identify with the opposition party of a presidential candidate, the more heavily they will rely on character weakness impressions to construct global candidate evaluations. This paper modifies the theoretical framework by positing that (1) partisans will judge opposition nominees most critically on the traits owned by the former’s party and (2) partisan bias promotes negativity bias in the evaluation of incumbent presidents seeking reelection and incumbent vice presidents seeking the presidency. Analysis of data from the 2000 and 2004 NES surveys, along with a reconsideration of the results from the 1984 to 1996 period covered in the original piece, yields strong empirical support for these expectations. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Political Behavior Springer Journals

Character Weakness, Partisan Bias, and Presidential Evaluation: Modifications and Extensions

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Publisher
Kluwer Academic Publishers-Plenum Publishers
Copyright
Copyright © 2006 by Springer Science+Business Media, LLC
Subject
Political Science and International Relations; Political Science; Sociology, general
ISSN
0190-9320
eISSN
1573-6687
D.O.I.
10.1007/s11109-006-9019-0
Publisher site
See Article on Publisher Site

Abstract

In a recent article Goren (American Journal of Political Science, 46, 627–641, 2002) draws upon theories of negativity bias, partisan bias, and motivated reasoning to posit that the more strongly people identify with the opposition party of a presidential candidate, the more heavily they will rely on character weakness impressions to construct global candidate evaluations. This paper modifies the theoretical framework by positing that (1) partisans will judge opposition nominees most critically on the traits owned by the former’s party and (2) partisan bias promotes negativity bias in the evaluation of incumbent presidents seeking reelection and incumbent vice presidents seeking the presidency. Analysis of data from the 2000 and 2004 NES surveys, along with a reconsideration of the results from the 1984 to 1996 period covered in the original piece, yields strong empirical support for these expectations.

Journal

Political BehaviorSpringer Journals

Published: Dec 6, 2006

References

  • Beyond the running tally: partisan bias in political perceptions
    Bartels, L. M.

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