Rev Ind Organ (2015) 47:367–368 DOI 10.1007/s11151-015-9486-8 Springer Science?Business Media New York 2015 In June 1977, the U.S. Supreme Court, with its decision in Continental T.V. v. GTE Sylvania, mandated use of a rule of reason approach deciding the legality of manufacturer-imposed restraints on distributors’ locations under the antitrust laws. Along the way, the Court reversed the rule of per se illegality for restraints on distributors that had taken ownership of a product contained in its barely 10-year- old decision in Schwinn, cast vertical restraints as restricting intrabrand competition while promoting interbrand competition, and declared that ‘‘Interbrand competi- tion … competition among the manufacturers of the same generic product … is the primary concern of antitrust law.’’ One may argue that GTE Sylvania was the ﬁrst step in an evolutionary process expanding the scope of the rule of reason generally, and leading to the application of the rule of reason to resale price maintenance in Leegin. We invite submissions to a Special Issue of The Review of Industrial Organization devoted to GTE Sylvania and its aftermath, on its 40th anniversary. Contributions that highlight the impact of the decision on all aspects of U.S. antitrust and its inﬂuence on the
Review of Industrial Organization – Springer Journals
Published: Sep 24, 2015
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