Breasts Are for Men: Media, Masculinity Ideologies, and Men’s Beliefs About Women’s Bodies

Breasts Are for Men: Media, Masculinity Ideologies, and Men’s Beliefs About Women’s Bodies Although masculinity ideology (MI) has been shown to predict men’s sexual risk-taking, less is known about MI’s contribution to men’s beliefs about women and their sexual bodies. Accordingly, we examined associations between masculine ideology, media consumption, and men’s attitudes about women’s reproductive body functions among a sample of 656 undergraduate men. Participants completed measures assessing their endorsement of traditional gender ideologies, their levels of media exposure and engagement, and their attitudes toward childbirth and breastfeeding. It was hypothesized that media use would contribute to traditional MI, and that traditional MI would contribute to negative views about breastfeeding and childbirth. Results supported these individual connections, but not a mediated model. Discussion focuses on implications of these findings for women’s lives. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Sex Roles Springer Journals

Breasts Are for Men: Media, Masculinity Ideologies, and Men’s Beliefs About Women’s Bodies

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Publisher
Kluwer Academic Publishers-Plenum Publishers
Copyright
Copyright © 2006 by Springer Science+Business Media, LLC
Subject
Psychology; Gender Studies; Sociology, general; Medicine/Public Health, general
ISSN
0360-0025
eISSN
1573-2762
D.O.I.
10.1007/s11199-006-9125-9
Publisher site
See Article on Publisher Site

Abstract

Although masculinity ideology (MI) has been shown to predict men’s sexual risk-taking, less is known about MI’s contribution to men’s beliefs about women and their sexual bodies. Accordingly, we examined associations between masculine ideology, media consumption, and men’s attitudes about women’s reproductive body functions among a sample of 656 undergraduate men. Participants completed measures assessing their endorsement of traditional gender ideologies, their levels of media exposure and engagement, and their attitudes toward childbirth and breastfeeding. It was hypothesized that media use would contribute to traditional MI, and that traditional MI would contribute to negative views about breastfeeding and childbirth. Results supported these individual connections, but not a mediated model. Discussion focuses on implications of these findings for women’s lives.

Journal

Sex RolesSpringer Journals

Published: Dec 6, 2006

References

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