Breast is Best…But Not Everywhere: Ambivalent Sexism and Attitudes Toward Private and Public Breastfeeding

Breast is Best…But Not Everywhere: Ambivalent Sexism and Attitudes Toward Private and Public... Although breastfeeding is encouraged by the medical community, many women do not breastfeed because of perceived social sanctions. This experiment examines the level of positive evaluations, negative affect, and normalcy accorded a woman who is breastfeeding. 106 undergraduates and 80 older adults from the Midwestern U.S. were shown photos of a woman breastfeeding in public or private. It was hypothesized that the breastfeeding mother would be seen more positively when breastfeeding in private than in public, and that this response would be moderated by participants’ familiarity with breastfeeding, gender, and levels of benevolent and hostile sexism. Results supported these predictions. Three explanations for the negative view of public breastfeeding are discussed: familiarity, sexist attitudes, and hypersexualization of the breast. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Sex Roles Springer Journals

Breast is Best…But Not Everywhere: Ambivalent Sexism and Attitudes Toward Private and Public Breastfeeding

Sex Roles , Volume 61 (8) – Jun 13, 2009
Loading next page...
 
/lp/springer_journal/breast-is-best-but-not-everywhere-ambivalent-sexism-and-attitudes-kGUedFd6zW
Publisher
Springer US
Copyright
Copyright © 2009 by Springer Science+Business Media, LLC
Subject
Psychology; Gender Studies; Sociology, general; Medicine/Public Health, general
ISSN
0360-0025
eISSN
1573-2762
D.O.I.
10.1007/s11199-009-9655-z
Publisher site
See Article on Publisher Site

Abstract

Although breastfeeding is encouraged by the medical community, many women do not breastfeed because of perceived social sanctions. This experiment examines the level of positive evaluations, negative affect, and normalcy accorded a woman who is breastfeeding. 106 undergraduates and 80 older adults from the Midwestern U.S. were shown photos of a woman breastfeeding in public or private. It was hypothesized that the breastfeeding mother would be seen more positively when breastfeeding in private than in public, and that this response would be moderated by participants’ familiarity with breastfeeding, gender, and levels of benevolent and hostile sexism. Results supported these predictions. Three explanations for the negative view of public breastfeeding are discussed: familiarity, sexist attitudes, and hypersexualization of the breast.

Journal

Sex RolesSpringer Journals

Published: Jun 13, 2009

References

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create lists to
organize your research

Export lists, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off