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Mary Barth, Sanjay Kallapur (1996)
The Effects of Cross‐Sectional Scale Differences on Regression Results in Empirical Accounting Research*Contemporary Accounting Research, 13
P. Healy, Sok-Hyon Kang, K. Palepu (1987)
The effect of accounting procedure changes on CEOs' cash salary and bonus compensationJournal of Accounting and Economics, 9
B. Bublitz, M. Ettredge (1989)
The Information in Discretionary Outlays: Advertising, Research, and DevelopmentThe Accounting Review, 64
Mary Barth (1994)
FAIR VALUE ACCOUNTING: EVIDENCE FROM INVESTMENT SECURITIES AND THE MARKET VALUATION OF BANKS, 69
M. E. Barth, W. R. Landsman (1995)
Fundamental Issues Related to Using Fair Value Accounting for Financial ReportingAccounting Horizons, 9
Peter Easton, T. Harris (1991)
EARNINGS AS AN EXPLANATORY VARIABLE FOR RETURNSJournal of Accounting Research, 29
C. Simon, Mary Sullivan (1993)
The Measurement and Determinants of Brand Equity: A Financial ApproachMarketing Science, 12
G. Foster, M. Gupta (1994)
Marketing, Cost Management and Management AccountingJournal of Management Accounting Research, 6
C. Guilding, Moorhouse (1992)
Management Accounting Handbook
H. White (1985)
Asymptotic theory for econometricians
James Ohlson (1995)
Earnings, Book Values, and Dividends in Equity Valuation*Contemporary Accounting Research, 11
A. R. Abdel-khalik (1975)
Advertising Effectiveness and Accounting PolicyThe Accounting Review, 50
H. White (1980)
A Heteroskedasticity-Consistent Covariance Matrix Estimator and a Direct Test for HeteroskedasticityEconometrica, 48
Allan Shocker, D. Aaker (1991)
Managing Brand Equity
V. Bernard (1987)
CROSS-SECTIONAL DEPENDENCE AND PROBLEMS IN INFERENCE IN MARKET-BASED ACCOUNTING RESEARCHJournal of Accounting Research, 25
D. Aaker (1995)
Building Strong Brands
D. Aaker, R. Jacobson (1994)
The Financial Information Content of Perceived QualityJournal of Marketing Research, 31
K. L. Keller (1997)
Strategic Brand Management
Mary Barth, Greg Clinch (1998)
Revalued Financial Tangible, and Intangible Assets: Associations with Share Prices and Non Market-Based Value EstimatesJournal of Accounting Research, 36
M. Hirschey, Jerry Weygandt (1985)
Amortization Policy For Advertising And Research And Development ExpendituresJournal of Accounting Research, 23
Mary Barth, Ron Kasznik, M. McNichols (2000)
Analyst Coverage and Intangible AssetsSPGMI: Compustat Fundamentals (Topic)
Brand value estimates are significantly positively related to prices and returns, incremental to accounting variables. Questionable brand value estimate reliability underlies lack of financial statement recognition for brands. Findings suggest estimates are relevant and sufficiently reliable to be reflected in share prices. Simultaneous equations estimation reveals inferences are unaffected by potential bias resulting from simultaneity between brand value estimates and equity market value. Brand value estimates are positively associated with advertising expense, operating margin, and market share. Yet, brand value estimates provide significant explanatory power for prices incremental to these variables, and to recognized brand assets and analysts earnings forecasts.
Review of Accounting Studies – Springer Journals
Published: Oct 6, 2004
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