Automatic Activation and Use of Gender Subgroups

Automatic Activation and Use of Gender Subgroups Two experiments tested whether, similarly to global gender categories, gender subgroups are activated and applied on an automatic basis. In Experiment 1 (N = 90) the female subgroup career woman was activated in a subliminal priming procedure. Experiment 2 (N = 40) contrasted the subliminal priming of career woman with the activation of the global category woman. In both experiments the activated subgroup was applied to a target person in an ostensibly unrelated judgment task: Judgments of the target person were significantly higher on features typical for the subgroup than on untypical features. Activating the global category led to clearly different judgments than when the subgroup was activated. Results are discussed with respect to the use of global and subordinate gender categories in social categorization. Sex Roles Springer Journals

Automatic Activation and Use of Gender Subgroups

Sex Roles , Volume 55 (8) – Nov 22, 2006

Loading next page...
Kluwer Academic Publishers-Plenum Publishers
Copyright © 2006 by Springer Science+Business Media, LLC
Psychology; Gender Studies; Sociology, general; Medicine/Public Health, general
Publisher site
See Article on Publisher Site


You’re reading a free preview. Subscribe to read the entire article.

DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 12 million articles from more than
10,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Unlimited reading

Read as many articles as you need. Full articles with original layout, charts and figures. Read online, from anywhere.

Stay up to date

Keep up with your field with Personalized Recommendations and Follow Journals to get automatic updates.

Organize your research

It’s easy to organize your research with our built-in tools.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

Monthly Plan

  • Read unlimited articles
  • Personalized recommendations
  • No expiration
  • Print 20 pages per month
  • 20% off on PDF purchases
  • Organize your research
  • Get updates on your journals and topic searches


Start Free Trial

14-day Free Trial

Best Deal — 39% off

Annual Plan

  • All the features of the Professional Plan, but for 39% off!
  • Billed annually
  • No expiration
  • For the normal price of 10 articles elsewhere, you get one full year of unlimited access to articles.



billed annually
Start Free Trial

14-day Free Trial