Assessment of decision-making regarding market entry/exit for technology innovation

Assessment of decision-making regarding market entry/exit for technology innovation Based on the real options approach, this work intends to assess a firm’s strategy regarding the decision-making of either entering the market which requires technology innovation or leaving the market without technology innovation. Moreover, this work applies the discounted factor to discuss the intervals among different decision values and evaluate the relative timeframe with respect to the project values. Hence, this study intends to provide a mathematical model to assess the entry and exit thresholds in respect of the most optimum technology innovation for maximizing the firm value. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Quality & Quantity Springer Journals

Assessment of decision-making regarding market entry/exit for technology innovation

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Publisher
Springer Netherlands
Copyright
Copyright © 2008 by Springer Science+Business Media B.V.
Subject
Social Sciences; Methodology of the Social Sciences; Social Sciences, general
ISSN
0033-5177
eISSN
1573-7845
D.O.I.
10.1007/s11135-008-9218-3
Publisher site
See Article on Publisher Site

Abstract

Based on the real options approach, this work intends to assess a firm’s strategy regarding the decision-making of either entering the market which requires technology innovation or leaving the market without technology innovation. Moreover, this work applies the discounted factor to discuss the intervals among different decision values and evaluate the relative timeframe with respect to the project values. Hence, this study intends to provide a mathematical model to assess the entry and exit thresholds in respect of the most optimum technology innovation for maximizing the firm value.

Journal

Quality & QuantitySpringer Journals

Published: Dec 9, 2008

References

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