Assessing Gender-Related Portrayals in Top-Grossing G-Rated Films

Assessing Gender-Related Portrayals in Top-Grossing G-Rated Films The purpose of this content analysis was to examine gender-related portrayals in popular G-rated films. Our research questions addressed the prevalence and nature of males and females in general-audience fare. To answer our research queries, 101 of the top-grossing box office films released theatrically in the United States and Canada from 1990 to early 2005 were assessed. The results showed that males outnumber females by a ratio of 2.57 to 1, which has not changed in fifteen years. Females were more likely than males to be young and depicted traditionally. In terms of personality traits, females were more likely to be smart, good, and beautiful than were males. Sex Roles Springer Journals

Assessing Gender-Related Portrayals in Top-Grossing G-Rated Films

Loading next page...
Springer US
Copyright © 2010 by Springer Science+Business Media, LLC
Psychology; Gender Studies; Sociology, general; Medicine/Public Health, general
Publisher site
See Article on Publisher Site


You’re reading a free preview. Subscribe to read the entire article.

DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 12 million articles from more than
10,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Unlimited reading

Read as many articles as you need. Full articles with original layout, charts and figures. Read online, from anywhere.

Stay up to date

Keep up with your field with Personalized Recommendations and Follow Journals to get automatic updates.

Organize your research

It’s easy to organize your research with our built-in tools.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

Monthly Plan

  • Read unlimited articles
  • Personalized recommendations
  • No expiration
  • Print 20 pages per month
  • 20% off on PDF purchases
  • Organize your research
  • Get updates on your journals and topic searches


Start Free Trial

14-day Free Trial

Best Deal — 39% off

Annual Plan

  • All the features of the Professional Plan, but for 39% off!
  • Billed annually
  • No expiration
  • For the normal price of 10 articles elsewhere, you get one full year of unlimited access to articles.



billed annually
Start Free Trial

14-day Free Trial