Sensitive questions are prone to systematic measurement error due to the respondents’ social desirability concerns. Literature on empirical social research often recommends either positive “loading” of sensitive questions, e.g. using “forgiving” wording, or manipulating the question context to reduce social desirability bias. We derive theoretical explanations of how manipulations of question wording and context could elicit more socially undesirable answers in sensitive surveys. In an experimental online survey (N = 1,176), we evaluate the effects of (1) forgiving wording and (2) question context on social desirability bias in different sensitive questions. The empirical evidence on the assumed bias-reducing effects shows inconsistent results. It is indicated however, that the perceived social norm has the strongest and most consistent effect on the respondents’ propensity to self-report socially undesirable behavior.
Quality & Quantity – Springer Journals
Published: Mar 23, 2011
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera