Applying fuzzy quality function deployment (QFD) to identify solutions of service delivery system for port of Kaohsiung

Applying fuzzy quality function deployment (QFD) to identify solutions of service delivery system... The main purpose of this paper is to apply fuzzy quality function deployment (QFD) model to identify solutions of service delivery system (SDS) for port of Kaohsiung from the viewpoints of customers. At first, to facilitate the main issue of the QFD problem, however, the ‘what’ question of customer needs and ‘how’ problem of the services have to be made, which are two major components and be emphasized on the house of quality (HOQ) matrices. In conjunction with fuzzy sets theory, hence, the systematic procedures using fuzzy QFD were proposed in this paper. Subsequently, a case study for port of Kaohsiung demonstrated the systematic appraisal process for identifying solutions of SDS. The results of empirical study show that (1) 10 key factors are deemed as to have priority to improve the quality of SDS for Kaohsiung port; and (2) eight feasible solutions for improving service quality performance are identified. Moreover, it is suggested that port Authority of Kaohsiung should listen attentively the voice of customers and emphasize on exploiting these customer requirements effectively. And then develop the ‘how’ issues of profiles of solutions, which should continuously strengthen the perspectives of customer, internal business process, and learning and growth, respectively. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Quality & Quantity Springer Journals

Applying fuzzy quality function deployment (QFD) to identify solutions of service delivery system for port of Kaohsiung

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Publisher
Springer Netherlands
Copyright
Copyright © 2007 by Springer Science+Business Media B.V.
Subject
Social Sciences; Methodology of the Social Sciences; Social Sciences, general
ISSN
0033-5177
eISSN
1573-7845
D.O.I.
10.1007/s11135-007-9138-7
Publisher site
See Article on Publisher Site

Abstract

The main purpose of this paper is to apply fuzzy quality function deployment (QFD) model to identify solutions of service delivery system (SDS) for port of Kaohsiung from the viewpoints of customers. At first, to facilitate the main issue of the QFD problem, however, the ‘what’ question of customer needs and ‘how’ problem of the services have to be made, which are two major components and be emphasized on the house of quality (HOQ) matrices. In conjunction with fuzzy sets theory, hence, the systematic procedures using fuzzy QFD were proposed in this paper. Subsequently, a case study for port of Kaohsiung demonstrated the systematic appraisal process for identifying solutions of SDS. The results of empirical study show that (1) 10 key factors are deemed as to have priority to improve the quality of SDS for Kaohsiung port; and (2) eight feasible solutions for improving service quality performance are identified. Moreover, it is suggested that port Authority of Kaohsiung should listen attentively the voice of customers and emphasize on exploiting these customer requirements effectively. And then develop the ‘how’ issues of profiles of solutions, which should continuously strengthen the perspectives of customer, internal business process, and learning and growth, respectively.

Journal

Quality & QuantitySpringer Journals

Published: Jan 5, 2008

References

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